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CallRail’s Agency Partner Program Forges New Growth Path for Digital Marketing Agencies

The Atlanta-Based Call Tracking and Analytics Provider Launched a Program to Partner with Top Attribution-Focused Digital Marketing Agencies

CallRail, the world’s most popular call tracking and analytics provider, announced the launch of its new Agency Partner Program, which aims to help agencies grow through a host of benefits, from co-marketing to custom resources and support, to inclusion in exclusive directories.

The program further establishes some of the U.S. and Canada’s top digital marketing agencies as leaders in data-driven marketing and campaign attribution, as evidenced by their proficiency with CallRail, along with a track record of delivering impressive ROI for clients.

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“CallRail is dedicated to providing ever-increasing value, not only to the agencies we work with, but to their clients too,” said Mary Pat Donnellon, Chief Revenue Officer at CallRail. “Our Agency Partner Program is designed to accelerate the way we’re able to help digital marketing agencies succeed with CallRail. We have created new channels for them to market their business, new avenues for them to grow their revenue and new resources for them to sell call tracking to prospects and clients.”

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CallRail’s Agency Partner Program also gives partners an insider’s view of CallRail, opening up exclusive certifications and feedback opportunities. As agencies bring more clients to CallRail, they will “level up” in the program’s partner tiers. Each tier grants access to additional exclusive benefits, with revenue sharing included for partners on the program’s highest tiers.

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More than 75 digital marketing agencies pre-enrolled in CallRail’s agency partner program at different tiers. The group includes agencies of all sizes and specialties, spanning across North America, and can be found in CallRail’s Agency Partner Directory.

Along with launching its Agency Partner Program, CallRail recently released its first-to-market multi-touch Cost per Lead (CPL) report. This allows marketers to efficiently calculate CPL data without leaving CallRail through automated input of text, form and call conversions from paid campaigns on Google Ads, Facebook and Bing Ads.

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