Comscore Signs Agreement with B.A.S.S., LLC for Digital Audience and Custom TV Measurement

By AIT News Desk On Jul 29, 2020

Comscore, a trusted partner for planning, transacting and evaluating media, announced an agreement to provide B.A.S.S., LLC, the worldwide authority on bass fishing and creator of the beloved Bassmaster stable of content, with Comscore’s industry-leading digital audience and television measurement. The agreement includes Comscore’s Media Metrix® Multi-Platform, which combines consumers’ desktop and mobile behavior with advanced audience information to drive relevant advertising opportunities, as well as custom reporting derived from Comscore’s TV Essentials®.

“We are excited to begin working with the Bassmaster team to deliver advanced insights that drive engagement with their audience across both digital and TV,” said Carol Hinnant, Chief Revenue Officer, Comscore.

The Bass Anglers Sportsman Society (B.A.S.S.) is renowned for advancing sportfishing through advocacy, outreach and an expansive tournament trail while connecting directly with the passionate community of bass anglers through its variety of media vehicles.

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Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets. Users are able to measure the consumption habits of their digital audience and competitive set by gaining insights into audience size, demographic composition, engagement, and behavioral trends. Media Metrix Multi-Platform offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, and time spent.

Comscore TV Essentials® provides television buyers and sellers with precise, massive-scale measurement of national television programming and advertising. Leveraging TV viewing from more than 60 million screens and more than 30 million households across the U.S., TV Essentials® offers a level of granularity and stability absent from traditional television measurement services—including more precise and more reliable ratings for large and niche networks alike—all day, every day.