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Contentserv and OroCommerce Team Up to Deliver Dynamic B2B E-Commerce Experiences

A new connector enables B2B e-commerce companies to accelerate time-to-market with tailored content across all channels

 Contentserv, the global Product Experience platform provider, announced today an integration with OroCommerce, the No.1 open-source B2B e-commerce platform trusted by global manufacturers, distributors, and suppliers. Contentserv introduced a new OroCommerce connector that enables B2B merchants to create a frictionless end-to-end process for their product content and efficiently deliver unique and enticing buyer experiences across all OroCommerce-powered sales channels.

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Different from selling to consumers, B2B selling is much more complex and requires a robust eCommerce stack that can accommodate the multi-layer buyer-seller relationships all while creating consistent and engaging experiences for all decision makers involved in B2B sales. Therefore, delivering accurate, up-to-date and rich product content has become essential to meet B2B buyers’ expectations.

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“As a proven leader among enterprise-grade PIM solutions, partnering with Contentserv was a natural fit for us,” says Motti Danino, COO at Oro, Inc. “Both companies share a deep understanding of B2B merchants’ needs and pain points, as well as the complexity of helping them transform into future-ready, agile, and resilient enterprises. With this powerful new integration, B2B commerce companies can go to market with their digital channels even faster.”

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Contentserv’s OroCommerce connector automatically transfers product categories, media assets, and rich product information from the Contentserv PIM to the OroCommerce platform, which provides comprehensive out-of-the-box B2B features and multi-storefront management capabilities, all from a single console. The integration allows B2B merchants to rely on a central, reliable source of product information to onboard, manage and maintain products efficiently, accurately, and comprehensively. Through the OroCommerce Connector, multichannel B2B merchants  can seamlessly feed their self-service e-commerce, B2B marketplace, customer or wholesale portals with compelling product content, improving the buyers’ experience and accelerating purchase decisions.

“As a leading e-commerce platform provider, Oro, Inc. has been part of our partner ecosystem for some time,” says Marcus Ruppert, VP Global Consulting & Product Innovation at Contentserv. “The newly released connector was the next logical step, enabling companies to quickly and easily connect OroCommerce as a best-in-class solution, and provide high-quality, up-to-date product information instantly to their customers while providing an outstanding product experience.”

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