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Contentsquare Appoints Former Forrester Analyst James McCormick as Vice President of Product Marketing and Product Strategy

Contentsquare, the leader in digital experience analytics, announced the appointment of James McCormick to Vice President of Product Marketing and Product Strategy. Prior to joining Contentsquare, he was a principal analyst at Forrester Research since 2012. McCormick will report to Chief Product Officer Lucie Buisson, and assume responsibility for Contentsquare’s product innovation to capitalize on the growing market opportunity for AI-enabled digital experience. McCormick is the company’s first executive appointment since its $500 Million Series E funding round in May, led by SoftBank Vision Fund 2.

“Contentsquare has seen tremendous growth and continued product innovation during the past year,” said CPO Lucie Buisson. “I am thrilled James is joining the team and am looking forward to working with him on our evolving product strategy, as we accelerate growth in new markets and double down on AI innovation.”

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Contentsquare’s growth has allowed the company to claim a significant piece of the customer analytics market, where it already enjoys strong representation among the Fortune 500 with 750 enterprise customers, including 30% of the Global Fortune 100, and industry powerhouses in retail, luxury, entertainment, telco, travel, automotive, B2B and finance.

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McCormick brings two decades of deep technology and marketing experience to this new role. His enterprise expertise and understanding of AI and the digital experience, from the customer perspective, will be an asset to Contentsquare as the company continues its rapid growth trajectory. McCormick will be based in Contentsquare’s London office.

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“Improving digital experience and understanding customer behavior online is the next big business opportunity for enterprise organizations,” said McCormick. “The pandemic accelerated the need for deeper behavioral insights for improved customer relationships with brands online. This space is in the midst of disruption and I’m excited to be joining the leader in this space to craft a product strategy that seizes on key market opportunities for the company to continue its impressive growth.”

The Contentsquare platform integrates customer experience data across content, UX, merchandising, and performance. By analyzing customer behavior through trillions of digital customer interactions (web, mobile, and app), Contentsquare empowers teams with actionable customer insights that increase user conversion, revenue, engagement and growth.

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