Coravin, Inc. Appoints Leena Jain as Chief Marketing Officer of Coravin

By AIT News Desk On Jul 12, 2021

Former Humanscale and L’oréal Executive Brings Strong Brand Marketing Experience, Data-Driven Decision-Making and Organizational Excellence to Coravin

Coravin, Inc. the premier global wine technology company, announced the appointment of Leena Jain as its Chief Marketing Officer.

In her new role, Jain will build a commercial strategy to deepen the Coravin brand’s market penetration and bring its revolutionary products to a broader audience across its direct-to-consumer, omnichannel retail and B2B businesses., as. In this critical role, Jain will also guide the company’s evolution as it establishes itself as a prominent, global lifestyle brand. Jain will work across the company’s entire portfolio of products and report to Christopher Ladd, Chief Executive Officer.

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“Leena brings an impressive marketing background with a track record of driving fast growth, and we’re thrilled to welcome her at such a pivotal time for our company,” said Christopher Ladd, Chief Executive Officer of Coravin. “Her marketing expertise and data driven approach will be crucial as we continue to expand within the wine industry.”

After spending three years as CMO at Humanscale and more than a decade with L’Oréal across multiple beauty collections, Jain brings extensive experience, a variety of brand interests and an innovative and collaborative approach to consumer engagement to her role with Coravin. Moreover, she is driven by her passion for products and brands that bring joy to consumers.

“Throughout my career, I’ve had the opportunity to help brands grow through meaningful consumer connections and marketing insights. I was drawn to Coravin by their success in establishing such a unique white space in the market. I am looking forward to helping fuel new discoveries, brand affinity and revenue growth.” said Jain. “I am thrilled to join a team that is leading innovation in the wine industry and making wine more accessible to everyone.”