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Empowering Business: AI and ML’s Potential in Business Intelligence

Business trends are changing robustly. The last decade has witnessed a ginormous, interesting mix of AI-powered tools and the advancement of data learning and machine learning. Almost all industries are reevaluating their data analytics strategies by unlocking the power of Artificial  Intelligence [AI] as we know it. While AI and ML have evolved independently and magnanimously so to say, it’s not a very easy process for organizations and businesses to fully (and smoothly) incorporate machine algorithms into their existing systems. However, with the help of the right tools and technology, AI has slowly paved the way for a more holistic approach to making this happen.

In this article, we will be exploring the world of AI and ML in the world of business intelligence. We will be describing a wide range of AI applications that are strengthening business intelligence.

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First, let’s quickly go through the concept of business intelligence. Business intelligence can be defined as the process of automating the process of collecting, processing, and analyzing huge amounts of data which is raw, converting them into actionable insights with the help of software, and making key decisions based on the findings. The different organization uses large chunks of data to enhance their business and make the decision-making process more efficient. As ambitious and efficient as this process may seem, there is a limitation in handling the sheer volume of that data. And this is where AI and ML come to the rescue.

Artificial intelligence typically teaches machines to act, think, mimic and take decisions like a human mind and machine learning is a part of AI that solely focuses on imitating human learning with the help of a combination of large amounts of data and algorithms.

Benefits of AI and ML in Business Intelligence

Speed is the key

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One of the primary functions of AI is to automate repetitive tasks and efficiently cleanse data (manually, this can take up a lot of time) which enables you to focus on tasks and activities that are more critical and value-generating. With the help of AI-powered tools, managers and leaders can enjoy quick access to insights, rapid collaboration, dashboards, and enhanced decision-making.

More room for efficiency

Let’s face it. No matter how skilled an employee is, monotony can get the better of you, increasing the chances of errors. AI can take the load of big data and confidently analyze it without any scope of error while improving the accuracy of the data. Simultaneously, human resources can be allocated to more intricate aspects of decision-making.

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Expanding business model

Today, the majority of businesses are in better positions to evaluate what is working for the business and what is not, all thanks to AI-powered tools and software. With clear feedback and inputs, managers can now analyze new revenue models or work towards improving the existing ones.

To share your insights with us, please write to sghosh@martechseries.com.

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