First Data Launches Spendtrend Holiday Insights Dashboard
New Dashboard Provides Real-Time, Robust Insights on Holiday Spending Patterns Across the U.S.
First Data , a global leader in commerce enabling technology, launched SpendTrend Holiday Insights, a real-time spending dashboard to help those at the cutting edge of commerce make data-driven business decisions this holiday season.
“Using our data platform, First Data provides a view into spending trends across payment types and industry verticals, allowing us to deliver real-time data that helps our clients and partners drive top and bottom line results”
First Data’s Holiday Insights spending results are based on data drawn from transaction activity from a selected subset of First Data’s processing portfolio. The analysis includes all card-based forms of payment and is based on actual, same-store-sales activity. Growth rates reflect a year-over-year comparison of season-to-date trends.
“Using our data platform, First Data provides a view into spending trends across payment types and industry verticals, allowing us to deliver real-time data that helps our clients and partners drive top and bottom line results,” said Glenn Fodor, Senior Vice President and Head of First Data Insights. “Holiday Insights provides real-time information for the upcoming high-volume consumer spending holiday season.”
Insights will include seasonal growth rates for overall and industry-specific spending categories, geographic spending trends and special day-range callouts such as Thanksgiving and Black Friday, among others. In addition, Insights will provide a daily ranking of the most active subsectors and a look into dining spend velocity.
SpendTrend is the industry’s trusted source of payment information, providing economic analyses revealing comprehensive views of consumer purchasing trends on a monthly and quarterly basis, and during holidays, based on actual sales data.