Fitbit and Pretaa, Leader in Technology and Data to Support Addiction and Substance Abuse Recovery, Announce Groundbreaking Partnership

Pretaa’s analytics platform provides treatment centers and those in recovery with actionable guidance and positive reinforcement to improve treatment outcomes, build resiliency, and connect friends and family with their loved ones

Pretaa, a US-based behavioral analytics company that seeks to improve outcomes for the millions of Americans and their families affected by substance abuse, today announced a Strategic Partnership with Fitbit Health Solutions, to incorporate Fitbit’s devices and services into their substance abuse recovery offering.

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“Working with Pretaa, we aim to help providers and caregivers in substance abuse treatment facilities deliver better, more personalized care, armed with actionable information about the health and wellbeing of their patients.”

Pretaa analyzes information from wearable devices worn by those recovering from substance abuse disorder and notifies their care providers, friends, and family members when they might need additional support. Fitbit Health Solutions helps partners use Fitbit’s advanced health and wellness platform to drive behavior change and improve outcomes within their populations. The two organizations recognized that together, they could more effectively use technology to help support people recovering from addiction and substance abuse. Pretaa will incorporate Fitbit data into their analytics platform to help providers have a more holistic view of their patients, and members will have access to Fitbit Premium, which provides more personalized and actionable health guidance.

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“With this partnership, we’re extending our mission to empower people to live healthier lives,” said Karen Romans, Licensed Clinical Social Worker and Strategic Partner Clinical Lead for Fitbit Health Solutions. “Working with Pretaa, we aim to help providers and caregivers in substance abuse treatment facilities deliver better, more personalized care, armed with actionable information about the health and wellbeing of their patients.”

“Pretaa’s analytics platform pairs actionable guidance with positive reinforcement to improve treatment outcomes, build resiliency, and reconnect friends and family with their loved ones in recovery,” Michael Madon, the CEO of Pretaa said. “And we are excited to have Fitbit Health Solutions as a technology partner because of their focus on driving behavior change to improve lives, and their ability to deliver a differentiated, personalized, experience focused on health and wellness.”

“Fitbit’s platform, developer support and sensor suite will allow Pretaa to leverage traditional biometricdata (heart rate, SPO2, body temperature) in tandem with robust activity and wellness data (steps and sleep) to provide unique insights derived from our multivariate analyses,” said Dr. John Duselis, Pretaa’s CTO. “This directly supports Pretaa’s hybrid approach, which combines medical domain knowledge and machine learning techniques offering tailored solutions to inform interventions.”

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