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GameRefinery Acquires App Market Insight Platform Reflection.io

Finland-based GameRefinery’s acquisition of Reflection.io will bring together detailed feature-level insights and revenue and download data on thousands of top-performing mobile games

Mobile game insight and analytics specialist GameRefinery announced its acquisition of UK-based market insight platform, Reflection.io. The terms of the deal were not disclosed.

Based in Finland, GameRefinery’s platform lets mobile game developers, investors and marketers ability to delve into the building blocks of mobile games to uncover the drivers behind success, including feature analysis, re-engagement mechanics, demographics, visual analysis and monetization design, covering a database of more than +10,000 top-performing games.

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The acquisition of Reflection.io will enable GameRefinery to provide additional revenue and download data for iOS and Android games spanning 35 markets, on top of its unique feature-level insights. Reflection.io’s platform uses statistical algorithms that predict revenues combined with download figures from publicly available data and transactional sales data shared by publishers and developers.

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“Having access to the right data and insights remains essential for any successful mobile game publisher”, said Markus Råmark, Co-Founder and CEO at GameRefinery. “Bringing together Reflection.io’s data around installs and app revenues with our own rich data on game features and engagement will give publishers something they’ve not had before; actionable data connecting features to monetization. This deal is really exciting for our whole team, as it gives us a whole new set of capabilities to build on.”

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Since launching in 2013, Reflection.io has worked with an impressive list of customers including Square Enix, Miniclip, Sky, BBC, Wooga, Endemol and Sega.

The plan is to incorporate Reflection.io’s capabilities into the GameRefinery portal over the coming months.

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