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GDS Link and TransUnion Partner to Deliver Superior Decisioning Solutions to Clients

GDS Link, the global leader in data, decisioning, and analytics announced its membership in TransUnion’s Strategic Alliance Partner Program which has expanded to include leading decisioning technology platforms.

The lending needs for consumers and businesses are rapidly evolving. Lenders are increasingly aware of the need to provide a superior customer experience throughout lead generation to seamless digital applications, instant decisioning, and account management capabilities. GDS Link’s Modellica platform provides lenders of all types with an agile, adaptable decisioning platform powered by TransUnion’s world-class data.

Through this partnership, GDS Link and TransUnion are delivering real world results by providing clients a platform with self-service capabilities—both of which empower business users to change custom rules, add new data sources, and update custom risk models to adapt to the market in real-time

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“GDS Link and TransUnion have already acquired several joint clients. We expect this trend to continue as we work together to rapidly deliver solutions to meet the current needs of this market. The process to be appointed as a formal TransUnion partner in this program required a vigorous screening and evaluation, ultimately proving that GDS Link is a leader in the space,” said CEO of GDS Link Paul Greenwood.

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TransUnion based their Partner Program assessment on both current and future needs of customers, performing an extensive analysis to select industry-leading decisioning platforms that are best suited to meet those needs. “Now our customers can leverage TransUnion data in more ways with a flexible platform and a consultative GDS Link professional services team,” said Aaron Smith, TransUnion’s Vice President of Global Platform Partnerships.

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SkyCap Financial, a leading lender in Canada and 2022 Consumer Lender of the Year finalist, is one of several clients realizing the benefits of this partnership for data and decisioning. SkyCap Financial chose GDS Link’s Modellica platform because of the flexibility that allows platform users to access third party data bureaus they currently leverage, rapidly add new data sources, manage decision strategies, expand current offerings, and provide support for their long-term roadmap.

“GDS Link’s Modellica solution empowers SkyCap Financial with a flexible platform and ultimately improves the borrower experience with instant decisions. This partnership allows us to quickly automate and modify decisioning strategies in a self-managed solution, all while leveraging the power of TransUnion data. We expect to not only improve our customer experience, but also grow our customer base in a way that aligns to our strategy and meets the needs of borrowers,” states joint client Jeremy Wilson, President of SkyCap Financial.

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[To share your insights with us, please write to sghosh@martechseries.com]

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