Artificial Intelligence | News | Insights | AiThority
[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

Kochava Collective and Foursquare Partner for Premium Data Enrichment

A seamless solution for marketers to enrich privacy-safe, first-party customer data

Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, and Foursquare, the most trusted, independent location data and technology platform, announced a partnership to enable marketers and publishers to enhance their first-party intelligence with real-world location data. This new offering will allow marketers to power in-house customer analytics, personalization and audience building with privacy and consent coming first, with measures to protect customers.

Recommended AI News: Semtech’s New 1N5822 QPL Schottky Diode Now Qualified to Space Grade

Foursquare’s 800+ audiences will be matched with 400+ million of the Kochava Collective’s devices that are derived from precise real-world visitation. This will give marketers unique added knowledge about their customers’ behaviors and shopping habits to power more successful customer acquisition and retention campaigns. Understanding a user’s location visitation journey from their local coffee shop to their favorite department store unlocks potential communication opportunities through omni-channel media.

“Privacy-first data sets will continue to become more important as the digital advertising space evolves,” said Brian Cox, General Manager of the Kochava Collective. “Our partnership with Foursquare adds a new layer to helping marketers understand their core audience and deliver relevant messaging wherever they are.”

Recommended AI News: MedRhythms, Roux Institute Partner in the Fields of Neuroscience, Artificial Intelligence

Key features include:

Related Posts
1 of 40,834

·   Location-Based Audiences

o   Identify and segment audiences based on interests and behavioral patterns extrapolated from geo visitation. Discover new ways to increase overall retention and intent to convert.

·   First-Party Audience Enrichment

o   Layer location visitation data on top of your internal first-party data to better understand brick-and-mortar brand affinity among your users.

·   Tailored Omni-channel Approach

o   Curate specific cross-media campaigns to connect your core users with relevant messaging on their preferred channel to increase overall user lifetime value.

“The Kochava and Foursquare partnership offers Kochava customers unmatched access to one of the most extensive and rich lists of audiences in the industry,” said Rob Jonas, CRO at Foursquare. “Spanning across every vertical and behavioral lifestyle, our audiences are ready-to-use, perfect for segmentation, and adaptable to changing consumer behaviors.”

Recommended AI News: Socure Names Johnny Ayers as New CEO

6 Comments
  1. chict says

    Former staff members of Crazy Games would stay with Cavia to work on various projects, including programmer Kazuaki Yokozawa who word work as lead programmer on such titles as Resident Evil: The Umbrella Chronicles and its follow-up Resident Evil: The Darkside Chronicles.  A handful of other former Crazy Games staff at Cavia would be credited on such games including WinBack 2: Project Poseidon and Ghost in the Shell: Stand Alone Complex.  Cavia would be absorbed into AQ Interactive in July 2010 and almost a year later would be merged with Marvelous Entertainment.  It’s unknown how many former Crazy Games staff have stayed with the company (or the game industry as a whole) since these mergers. http://bbhop.myritaapp.com/community/profile/jinacary356119/ The aim of the game is simple. You must match sets of two identical cards. All cards are face down so you can only see what card they are by flicking them over, which costs money. The cards will not shuffle around so keep in mind which card is where if you make an unsuccessful match. This game will test and develop your memory skills. Work methodically so you are not wasting money flipping over random cards all the time. Come up with a clever process to minimize the amount of flips you need to make.

  2. partide kızını siken baba says

    Gıda sanayinin Türkiye’nin en hareketli sektörlerinden biri olması
    özelliliği ile yabancı sermayenin dikkatini çekmesi ve birçok yabancı yatırımcıya da ev
    sahipliği yapması (2009 yılsonu itibariyle.

  3. JeffreyObepe says

    I gave https://www.cornbreadhemp.com/products/cbd-sleep-gummies a prove for the first time, and I’m amazed! They tasted great and provided a be under the impression that of calmness and relaxation. My emphasis melted away, and I slept less ill too. These gummies are a game-changer on the side of me, and I enthusiastically endorse them to anyone seeking appropriate emphasis alleviation and improved sleep.

  4. Arthurlof says

    I gave [url=https://www.cornbreadhemp.com/products/cbda-oil ]cbda oil[/url] a whack at for the maiden time, and I’m amazed! They tasted smashing and provided a be under the impression that of calmness and relaxation. My stress melted away, and I slept better too. These gummies are a game-changer since me, and I enthusiastically recommend them to anyone seeking natural emphasis alleviation and think twice sleep.

  5. Copper scrap commerce says

    Copper wire scrap yard Copper scrap shipment Metal scrap reprocessing
    Copper cable scrap purification, Scrap metal transportation regulations, Copper scrap recycling industry

  6. Iron scrap exports says

    Scrap metal testing Ferrous material waste grading and sorting Iron scrap reclaimer

    Ferrous waste recycling, Iron waste reprocessing operations, Metal scrap reutilization

Leave A Reply

Your email address will not be published.