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Lazydays RV Appoints Tom Peterson Chief Marketing Officer

Lazydays, The RV Authority, announces that Tom Peterson has joined the Company as its Chief Marketing Officer (CMO). Mr. Peterson joins Lazydays from Youfit Health Clubs, where he was CMO. Prior to Youfit Mr. Peterson served as CMO of Ovation Brands and The Krystal Company, both are large operators of restaurant chains.  He also served as CMO at Aaron’s Inc., the nations largest consumer durable goods leasing company.

“We are very excited to have Tom join the Lazydays team,” stated Bill Murnane, Chairman and CEO of Lazydays.  “Tom’s strong leaderships skills, deep understanding of digital marketing and data analytics, and demonstrated success building and managing industry leading marketing organizations will facilitate our growth.”

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Mr. Peterson received his Bachelor of Science in Business Administration from Slippery Rock University.

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Lazyday, The RV Authority, is an iconic brand in the RV industry. Home of the world’s largest recreational dealership, based on 126 acres outside of Tampa, Florida, Lazydays has dealerships located at The Villages, FloridaTucson, ArizonaMinneapolis, MinnesotaKnoxville, Tennessee; and Loveland and Denver, Colorado. Lazydays also has a dedicated Service Center location near Houston, Texas. Offering the nation’s largest selection of leading RV brands, Lazyday features nearly 3,000 new and pre-owned RVs, more than 400 service bays and two on-site campgrounds with over 700 RV campsites. In addition, Lazydays RV Accessories & More™ stores offer thousands of accessories and hard-to-find parts at dealership locations.

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Since 1976, Lazydays has built a reputation for providing an outstanding customer experience with exceptional service and product expertise, along with being a preferred place to rest and recharge with other RVers. Lazyday consistently provides the best RV purchase, service, and ownership experience, which is why RVers and their families keep returning to Lazydays year after year, calling it their “home away from home.”

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