First Social Analytics Solution to Provide Competitive Video Metrics for Entire Twitter Universe
ListenFirst, the most comprehensive enterprise social analytics solution, today announced the launch of competitive tracking and industry benchmarks for Twitter video. Through its enterprise level data licensing agreement with Twitter, ListenFirst becomes the first social analytics solution to provide data from every video tweet collected directly through Twitter’s API. Twitter video data is the latest addition to ListenFirst’s cross-platform video analytics feature, which also encompasses Facebook, Instagram, and YouTube.
ListenFirst’s launch of competitive Twitter video analytics is part of the company’s ongoing support of marketing and business strategies for consumer brands and media companies, giving them more context around the performance of their content and how video is driving towards business outcomes. Competitive video analytics comes on the heels of the company’s launch of its Instant Historical Analysis tool that analyzes every tweet for brand mentions and engagement and provides demographic, behavioral, and psychographic analysis of engaged audiences across the entire Twitter archive dating back to 2006.
“ListenFirst’s comprehensive Twitter video insights, for our owned and competitors’ performance, are extremely valuable to stay competitive in a world that’s becoming increasingly video-driven,” said Gerryann Agovino, VP Revenue & Strategy, Original Content, AT&T Inc. “With these insights, we can better arm our sales team and have a deeper understanding of consumer trends at an industry level.”
“Twitter video views, along with ListenFirst’s competitive benchmarks and tracking, adds a welcomed extra layer of strategic analysis. The additional insight into how audiences are responding and interacting with social content is invaluable,” said Doug Sack, Vice President, Analytics, Annapurna Pictures.
“Video represents more than a third of content that consumer brands are posting on Twitter today, and it continues to grow,” said Jonathan Farb, Chief Product Officer, ListenFirst. “Our ability to provide Twitter video analytics gives our clients access to a robust set of analytics that offers them a complete understanding of their consumers and performance in the market.”