Mutually Human Announces Merger with Mirrorlytics, a Respected Data and Business Analytics Firm

Mutually Human, a nationally recognized digital transformation and software consultancy firm, announced that it has acquired Mirrorlytics, a respected data and business analytics firm headquartered in Grand Rapids, MI. The two companies will combine under the Mutually Human brand.

As a result of the merger, the combined organization will offer a broader set of solutions to its clients. The additional data analytics capabilities will directly enhance Mutually Human’s efforts in digital transformation, workforce transformation, and the proper application of new and innovative technologies.

Along with the combination, the company has also announced three leadership team changes. Mark Van Holstyn, Mutually Human’s founder, has taken a strategic role as Chief Technology Officer. In this role, Van Holstyn will be responsible for technology innovation and leading the delivery of custom software and automation solutions. Data and analytics initiatives will be led by Jordan Poortenga, founder of Mirrorlytics, as Vice President of Analytics. Jason Kuipers will lead the combined company as President, where he will be responsible for all day-to-day operations.

Recommended AI News: Omnicom Precision Marketing Group Leads Forrester’s Creative Agency Assessment

“We are thrilled by what this means for our clients,” said Kuipers. “The pace of digital change our customers face is continuing to accelerate. Incorporating the Mirrorlytics team will enable us to help our clients harness their data for a better understanding of their businesses, their customers, and their employees – ultimately leading to improved business outcomes. It’s a powerful addition to our already industry-leading software development and automation capabilities.”

“We’ve built a talented team at Mirrorlytics. By bringing our two organizations together under a single brand, we’ll provide even more depth to our data and analytics advisory capabilities and enhance our full-service software consultancy,” stated Poortenga.

Recommended AI News: 1 in 3 Employees Do Not Understand the Importance of Cybersecurity at Work

[To share your insights with us, please write to sghosh@martechseries.com]