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Pinpoint Predictive Thinkalike Targeting – Beta Program

Pinpoint Predictive announced the launch of its Thinkalike® Targeting Beta Program, a service that enables Facebook advertisers to improve the targeting and performance of their Custom Audience campaigns. Beta Program participants will receive a free audience analysis and campaign targeting insights, either via the Pinpoint customer success team, or directly via the Shopper Personality app on Shopify.

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In company with the Beta Trial, Pinpoint’s first app Shopper Personality app is being recognized starting today as a Shopify Staff Pick. The Pinpoint team is humbled by this honor and thanks all their great partners at Shopify.

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Pinpoint’s Thinkalike® Targeting service enhances Facebook targeting based upon a privacy-safe (GDPR & CCPA compliant) personality-driven analysis of any given Custom Audience used to power lookalike campaigns. The output from Pinpoint are segments of similar psychological traits, each of which can be used as a more congruent Custom Audience upon which Facebook can optimize. This powerful combination can amplify performance and improve return on advertising spend.

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