PreciseTarget and Neustar Announce Data Integration Partnership
Retail and apparel marketers gain ability to transform data into actionable insights
PreciseTarget, the first company to accurately profile the retail buying taste of 220 million U.S. adults, announced that it has entered into a data integration partnership with Neustar, a global information services and technology company and leader in identity resolution. The integration allows retail marketers to better understand what drives a consumer to purchase a particular product and therefore the best customers to target and acquire.
“Our partnership with Neustar will add a new dimension to our data’s precision and effectiveness, offering the retail and apparel industry much-needed assistance to capture lost revenue from the industry’s ongoing disruption,” said Rob McGovern, Founder and Chief Executive Officer, PreciseTarget.
Under this partnership, PreciseTarget will utilize Neustar Fabrick™ to power key elements of PreciseTarget’s unique audience targeting models and data delivery services. Fabrick is Neustar’s next generation customer identity platform that powers identity management, cross-channel planning, marketing activation, audience syndication, and analytics in a post-device ID world. In addition, Neustar will become a PreciseTarget distribution partner, enhancing Neustar’s product suite for marketers at soft goods retailers and apparel and fashion brands. The result is that retail and apparel marketers will be able to expand their acquisition audiences, reduce consumer acquisition costs, and increase customer lifetime value by targeting products and offers that actually fit shoppers’ individual tastes.
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“The rapid shift from in-store to online that has occurred in the retail industry due to the pandemic makes it difficult to understand linkages between previous in-store shoppers, their preferences, and new online activity,” said Michael Schoen, Senior Vice President and General Manager of Marketing Solutions at Neustar. “By integrating with PreciseTarget we’re helping retailers solve this issue and drive more value from their marketing efforts, higher return on advertising spend, and ultimately thrive in the omnichannel world we now live in.”
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