RVT.com Launches Dynamic Social Lead Generation Ads; Intros Summer Optimizer Promotion for Upgraded Exposure
RVT.com, a leading online classified source of RVs for sale in the U.S. and Canada, has launched a new advertising product for RV dealers and OEMs: Dynamic Social Lead Generation Ads that provide a guaranteed number of qualified leads every month.
Approximately 69% of adults in North America are active on social media, spending an average of 126 minutes per day on social networking. RVT.com helps RV dealers take advantage of this large block of time that North Americans spend scrolling through their social media news feeds by serving up RV dealer listings for a second look.
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RVT. com creates social ads from dealer listings that an RV consumer has already viewed on its website and displays those listings again in that consumer’s social media news feed. Once a prospective buyer clicks on an ad, a form pre-populated with the buyer’s contact information can be submitted. After screening by RVT.com’s anti-fraud filter, the lead is then forwarded to the dealer (and / or RV OEM) for timely follow-up.
Upon receipt of the social media lead, the dealer follows up based on one of four request options selected by the buyer: (1) Check Availability, (2) Find Out More About This RV, (3) Get Pricing Info, or (4) Schedule an Appointment to View.
“During testing, the Dynamic Social Media Lead Gen Ads produced very solid lead numbers for RV dealers in our beta test group,” said RVT.com Director Shawn Friesen. “In fact, the numbers were so strong that we decided to provide RV dealers and OEMs with an industry first: a guaranteed minimum number of qualified RV shopper leads per month.”
Consumer Inquiries at Record Level
Friesen noted that RVT.com is experiencing a record number of consumer inquiries on RV listings, which have increased over 100% year-over-year with several straight weeks of record levels of email, SMS and phone leads. This significant spike in leads distributed to dealers follows a short lull in RV shopper inquiries from mid-March to mid-April due to the COVID-19 pandemic.
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