Seersite announced today that it has acquired StreetReader, the curated communications platform for executives. As part of the transaction, Boris Markovich, founder and CEO of StreetReader, has joined Seersite as CEO
Seersite announced that it has acquired StreetReader, the curated communications platform for executives. As part of the transaction, Boris Markovich, founder and CEO of StreetReader, has joined Seersite as CEO.
Rob Pflieger, Chief Investment Officer of Palm Ventures, Seersite’s lead investor, stated: “We are excited that Boris has joined Seersite to execute on our vision of becoming the platform for company and market analysis. Seersite is building a unique community which offers a better way to deliver insight and expertise to corporate professionals, investment managers, consultants, and analysts, and StreetReader helps accelerate that strategy.”
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“Seersite is a new social content platform where users can access news, data, insights, and trends on companies, competitors, and markets they follow,” commented Markovich. “I am thrilled to join the Seersite team and build a platform that solves real challenges for the industry. We will soon be opening our platform for select domain experts, research analysts, expert networks, and data providers who are focused on finding new clients and increasing engagement with existing ones. If you fit this profile, I encourage you to request access on seersite.com.”
Seersite empowers research analysts, industry experts, and other service providers to share their insights regarding the companies and markets that they follow. These contributors can showcase their expertise, learn from peers, generate client leads, and more effectively execute on their content marketing strategies. As the platform grows, there will be multiple ways for contributors to be compensated and generate new revenue opportunities.
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Markovich brings over 20 years of experience to Seersite, and has served in entrepreneurial, general management and leadership roles, including the management of the two largest institutional investment research platforms. Prior to StreetReader, Boris was the Head of Research and Corporate Products at Bloomberg, and GM and Head of Research Products at Thomson Reuters.
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