Silverbullet Boosts Programmatic Capabilities by Acquiring Leading Italian Independent Trade Desk, Videobeet Italia S.R.L.

By AIT News Desk On Mar 3, 2020

The Company’s Third Acquisition in Less Than 12 Months Will Enable Silverbullet to Enhance Its Full Service Data Offerings to Marketers

Silverbullet, the data-smart marketing services company, announces the acquisition of independent trade desk Videobeet, in a move to provide a full service offering for marketers including data analytics and audience activation. By combining Silverbullet’s vast first-party data approach with Videobeet’s programmatic expertise and proprietary technology, BeetleDesk, Silverbullet is now able to provide an end to end marketing service for the new era of MarTech.

The BeetleDesk platform and service will become a wholly owned subsidiary of the Silverbullet Data Services Group, giving the organisation a dedicated team of programmatic experts covering global clients. With its strengthened expertise, Silverbullet is well equipped to support its high-profile client list that already includes Fiat Chrysler Automobiles, Dolce&Gabbana, Salesforce, Adobe and Oracle.

In today’s saturated media landscape consumers have numerous channels delivering content at all times, day and night. The pending loss of the third-party cookie – coupled with increasing demand for trusted, personalised, and relevant content – led Silverbullet to boost its programmatic skill set and technology suite to enhance its integrated offerings. The introduction of BeetleDesk and its existing team of skilled employees, means Silverbullet can tackle the ongoing complexities of the ad tech ecosystem and empower marketers through smart data driven insights and analytics to optimise campaign success.

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This is the company’s third acquisition in less than a year, following Platform 360, a content engagement solution designed to curate brand safe advertising and insight-fuelled campaigns. This rapid growth is part of the Silverbullet group’s mission to create a complete MarTech service for businesses to thrive in this new era of marketing, from data optimisation to activation and measurement.

Ian James, Co-founder and CEO at Silverbullet states: “Our latest acquisition sets out to enhance Silverbullet’s group offering, to ensure we serve the pressing needs of the entire ecosystem. Our ongoing mission is to enable businesses to create a frictionless flow of data intelligence, which requires the smart collaboration of skilled partnerships. Silverbullet is designed to enable scaled and small organisations to join up the data dots and create brilliant customer experiences – and this latest venture will help us to better fulfil our mission and continue business growth.”

Stefano Camisasca, General Manager at BeetleDesk (Videobeet) commented: “We are delighted to join the Silverbullet family, and play an instrumental role in the in the group’s mission. The synergies that work across both businesses will elevate our technology to the next chapter of data driven marketing, enabling us to take full advantage of Silverbullet’s in-depth data skills and technology to maximise our industry impact.”