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SITO Mobile Strengthens Leadership Team with New Head of Product Development

AT&T Veteran Joins SITO to Develop and Drive Product Strategy

SITO Mobile, Ltd.the Consumer Behavior and Location Sciences company, appointed a key new hire, Alex Cherones, to lead the company’s product development team. SITO Mobile is continuing to expand its leadership team to shape the future of their product offerings.

Cherones joins SITO Mobile from AT&T, where he most recently held the title of Director of Security Solutions. Over the last 15 years, he was responsible for over $7 billion in development responsibility. Prior to AT&T he was President of Laconia Advisors.

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“We are thrilled to welcome Alex to the team, as we know his proven experience at AT&T will be instrumental in shaping the near-future of our service offerings here, while helping our customers maximize their ROI on advertising and marketing expenditure through consumer location data,” said Tom Pallack,  CEO at SITO Mobile.

As Head of Product Development at SITO, Cherones will lead the company’s strategic development, execution and management of the company’s innovative and evolving product line.  He has led the creation of next-generation, big data-based advertising analytics and cybersecurity platforms.  He has also managed a variety of portfolios, including advanced analytics, threat management solutions and rich communication services.  In his prior role, his leadership had contributed to over $100 million in revenue, and laid the foundation for what is now a multinational all encompassing advertising business.

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“I’m excited and humbled to join the ranks of experienced leaders at SITO Mobile who have driven a culture of innovation in an ever-growing industry by leveraging their best-in-class data technology,” said Cherones.   Cherones holds a BBA in Finance and an MBA in finance and strategic leadership, both from Southern Methodist University.

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