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SPINS Named Official Data Provider for The IndiePet Association

SPINS, a leading wellness-focused data, analytics and technology provider in the U.S., announced a new strategic partnership with the Independent & Neighborhood Pet Retail Association (IndiePet) to become their official data provider. Launched in late 2020, the IndiePet Association is the only organization solely focused on strengthening the approximately 8,000 independent and neighborhood pet retail locations serving pets and pet parents across North America.

For two decades, SPINS has watched the pet industry grow steadily, evolving from a simple but sizeable industry into a complex, booming one. During this time, American pet owners have incrementally increased their year-over-year spend, resulting in 450% growth. Each year, pet parents are spending $49 billion on pet care, which includes food, treats, and supplies.

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“We are excited to partner with the IndiePet Association because we are both missions aligned behind increasing the presence and accessibility of natural and better-for-you products that help pets (and their human families) live their healthiest and best lives across North America,” said Dawn Valandingham, Head of Retail for SPINS and dog mom. “For years, neighborhood pet retailers have been the critical link between cutting-edge pet products and pet parents and our partnership provides neighborhood pet stores a new variety of data applications to build on their independent spirit and deliver on their community commitments.”

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In late 2020, SPINS introduced the industry’s newest, most comprehensive neighborhood pet channel and is committed to continuing to lay the foundation for the next generation of growth for independent pet retailers by providing dynamic data, actionable insights, unmatched product attributions, and digital activation solutions. This partnership will allow IndiePet members the ability to scale their businesses by:

  • Differentiating Their Store – discover the newest product innovations and stand out from big-box and online retail.
  • Identifying Shopper Trends – to gain your fair share of pet innovation and stay relevant to your shopper using SPINS unique pet-specific product attributions.
  • Benchmarking Their Performance – understand how their store is performing compared to other independent pet retailers.

“Partnering with SPINS and unlocking access to their data and trends will be a gamechanger for our members and the independent and neighborhood pet retailers across the country,” said Al Puntillo, President of the IndiePet Association. “The influx of new pet owners in 2020 has only increased the urgent need for our members to have timely access to the tools that will allow them to drive their businesses forward while keeping their shelves stocked with the innovative, high quality products that our customers have come to expect from us. IndiePet’s partnership with SPINS will give our members consistent, accurate information that will make us all better at what we do.”

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