Zebra Introduces New PartnerConnect Location and Tracking Specialization for Channel Partners

By AIT News Desk On Oct 14, 2022

Program supports Zebra partners deploying RFID and real-time location systems solutions

Zebra Technologies Corporation, an innovator at the front line of business with solutions and partners that deliver a performance edge, announced the new PartnerConnect Location and Tracking Specialization for partners focused on selling RFID and real-time location systems (RTLS). Developed as a strategic component of Zebra’s award-winning PartnerConnect program, the new Location and Tracking Specialization provides resellers with the tools they need to drive RFID and RTLS sales and help businesses successfully deploy these solutions for transformational business benefits.

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“Zebra’s new Location and Tracking Specialization provides us with a competitive advantage that will allow us to strategically grow our business while enabling us to build a deeper relationship with Zebra and our mutual customers deploying RFID and RTLS solutions”

Zebra’s Location and Tracking Specialization recognizes partner expertise and investment in passive and active RFID and RTLS technology solutions. Qualified program members will have exclusive access to business-building benefits including pre-qualified leads, growth incentives, discounts on stock RFID label offerings, go-to-market support, marketing funding, increased channel account management and planning as well as a customizable logo recognizing their expertise in the industry. Specialists in the program can sell and deploy location and tracking solutions while advanced specialists can sell and deploy at an enterprise-wide scale and deliver advanced integrations.

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“Zebra’s new Location and Tracking Specialization provides us with a competitive advantage that will allow us to strategically grow our business while enabling us to build a deeper relationship with Zebra and our mutual customers deploying RFID and RTLS solutions,” said Gary Randall, Vice President of Sales and Marketing at American Barcode and RFID (AB&R).

Zebra leverages decades of experience and innovation with location solutions ranging from passive RFID tags on packages to the active tracking of athletes in real time, helping turn edge data into business value. These location and tracking solutions support the tracking of inventory, assets, and people in retail stores, warehouses, distribution centers, manufacturing lines, hospitals and sports arenas. Zebra also offers the industry’s broadest, field-proven RFID portfolio of fixed and mobile readers, printers/encoders and tags. Zebra was recognized as a Leader in the 2022 Gartner® Magic Quadrant™ for Indoor Location Services for the past three years.¹

“With Zebra’s location and tracking solutions, partners can empower businesses to sense what’s happening, analyze or anticipate the implications, and decide their best next-action in real time,” said Bill Cate, Vice President of Marketing and Channels, Zebra Technologies. “Zebra’s new Location and Tracking Specialization exemplifies how the PartnerConnect program helps our partners differentiate themselves with their customers, while making it easier to work with us to grow their business and get rewarded for their commitment, competency and performance.”

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