ZOOM+Care Announces Consumer and Retail Brand Builder Beth Gumm as Chief Product and Marketing Officer
Former Sur la Table and Williams-Sonoma, INC Innovator to Spearhead Marketing, Product Strategy for National Expansion
ZOOM+Care, the primary care innovator and creator of on-demand healthcare, announced the appointment of Beth Gumm as the company’s Chief Product and Marketing Officer, effective immediately. In this newly created role, Beth will lead all consumer and product marketing programs at ZOOM+Care as the company continues to bring reliable, fast, and quality on-demand care to new and previously established markets.
Gumm has been instrumental in growing some of the most recognized names in retail consumer goods over the last three decades, prioritizing customer experience through creative and data-driven tactics. In addition to launching the first Pottery Barn Kids website at Williams-Sonoma Inc, Gumm led global e-commerce and marketing initiatives for retail giants Gymboree and Levi Strauss & Co., and drove all aspects of revenue for direct-to-consumer apparel startup American Giant. Most recently, Gumm led e-commerce, brand, creative and marketing strategy for nationally prominent cookware retailer, Sur La Table.
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“Beth’s marketing expertise and deep passion for consumer experience reflects our brand’s biggest priority: providing a great healthcare experience to hundreds of thousands of people every year,” said Torben Nielsen, ZOOM+Care’s Chief Executive Officer. “Beth has a knack for putting together the people, data, and vision for growing awesome brands. She’s a natural fit for our team and we’re pleased to welcome her.”
“Consumers are demanding more flexible healthcare options that fit into their lives, especially in today’s world where everything is on-demand” said Gumm. “ZOOM+Care has been providing this for 15 years and I’m honored to contribute to this new approach to healthcare. I look forward to helping tell the ZOOM+Care story, drive consumer adoption, and redefine the future of high-quality healthcare.”
Gumm joins the ZOOM+Care team as the brand continues to expand its national growth strategy. Her work will focus on aligning the product and marketing teams to provide experiences and solutions that anticipate consumers’ changing needs and delight them with exceptional in-clinic and virtual healthcare services.
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