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ARway Corp. Launches Major Augmented Reality Navigation Upgrades

 ARway Corporation is disrupting the Augmented Reality ( AR) Wayfinding market with a no-code, no beacon spatial computing platform enabled by visual marker tracking. ARway is bringing many new technologies together into one platform including; Artificial Intelligence (AI), Augmented Reality (AR), Machine Learning (ML), LIDAR digital twins, 3D models and more. ARway is pleased to announce it has launched major upgrades to its spatial computing wayfinding platform for the real world metaverse. These upgrades include spatial video content, full occlusion, and enhancements to the user experience of the ARway Creator Portal.

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Spatial Video Content

Videos can be added as spatial content in augmented reality during the wayfinding experiences for visitors to interact with. This additional no-code template allows brands, properties and customers to publish interactive media in their air space by click-drag-and-drop. Videos published through ARway are location persistent and provide a multi-player experience to all visitors in a location.

Increases:

  • Monetization capabilities: Digital billboards, advertisements, promotions and more are enabled for ARway customers, driving revenue and brand awareness
  • Engagement: Enhanced levels of engagement for visitors with interactive media
  • Stickiness: Increased activation and experience time in spatials drive adoption and retention of users

Video content is an additional feature to existing no-code template inventory: 3D models, images, hotspots, audio and text. Video content type can be enabled with subscription to the AR Content Package offering at $1,200/month or as an A-la-Carte content item at $250/month. Heavily requested by early adopters and pilot projects, the video template is a significant addition to the ARway advertising inventory.

Full Occlusion

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AR experiences and content must be in harmony with real world objects with an unobstructed field of view to create truly immersive experiences. With latest breakthroughs in ARway’s computer vision capabilities, objects located in the physical world will not be blocked or occluded by digital AR content. This latest version of occlusion eliminates edge cases and variation in physical surroundings to provide an enhanced visitor experience. Mobile devices powered by ARway can track planes, surfaces, edges and light to guide visitors with improved accuracy and no distortions.

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Creator Portal Studio User Experience Enhancements

Users of the ARway web creator portal have an enhanced user experience when creating maps and authoring content. The visual uplift is in line with modern design and content tools like Figma, Adobe and Canva with the power of spatial computing embedded in them. Heavily requested by early adopters and pilots, these enhancements improve the workflow and stickiness of the web studio for users, while boosting their productivity.

Software Development Kit

ARway Corp. recently announced a significant upgrade to its spatial computing Software Developer Kit (SDK) with the release of version 2.0. Launching the SDK and its latest updates contributes to the expansion of ARway as a major player in the spatial computing and wayfinding market.

The launch of version 2.0 SDK marks the completion of the last major component of the AR wayfinding and spatial computing platform. The full ARway platform offering consists of the ARway app – for spatial mapping, The Creator Portal – for content management and analytics , and The ARwayKit SDK – for custom apps and integrations. The ARway SDK is being offered as a SaaS platform or can be used in limited ways for free with the ARway watermark.

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 [To share your insights with us, please write to sghosh@martechseries.com] 

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