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Nextech AR Launches Major Upgrades For Its E-commerce SaaS Platform

Nextech AR Solutions Corp, a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies and 3D model services is pleased to announce it has released major upgrades and features to its SaaS ARitize Decorator product for e-commerce. ARitize 3D uses revolutionary AI technology to create high-quality 3D models at scale for the largest prime e-commerce marketplace. ARitize Decorator can be seamlessly integrated onto any e-commerce website acting as a software extension to Nextech’s ARitize 3D platform.. The Decorator works with ARitize 3D to turn those models into experiences by contextualizing their importance in the e-commerce journey.

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Watch a video of the ARitize Decorator – click here

Try the ARitize Decorator tool yourself – click here and scroll down the landing page

ARitize Decorator’s new features to revolutionize the e-commerce experience include:

  • Magic Eraser: For the first time ever, shoppers will now be able to remove any item in their room photo with a “magic eraser” tool to then replace it with a new product. This works just like Google’s magic eraser for the Pixel phone.
  • Colour Changer: The consumer will be able to change flooring layouts, add ceiling items, and even alter the wall colour. Nextech AR believes all these personalization tools combined will provide consumers with a shopping experience that has never been seen in the market before.
  • 3D Model Overlap: Shoppers can now overlap multiple 3D product models when using the ARitize Decorator to design an interior, including placing rugs under furniture.
  • New UX/UI: Along with the new features, the product has received a major design enhancement, with updates to the User Experience and User Interface.

ARitize Decorator allows customers to place 3D versions of products into uploaded photos of their own space. For example, if a customer wanted to design their living room, they could take a regular 2D photo of their living room, upload it into an ARitize Decorator, and design the space by adding 3D product models of furniture and décor from the retailer. By previewing these true-to-scale products in their home and seeing what best fits, buyer confidence is increased and they’re more likely to make a purchase. Alternatively, customers can also use stock templates of various types of rooms, which are provided in the Decorator platform.

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ARitize Decorator allows shoppers online to preview furniture, lighting, rugs, wall art and other décor directly in their rooms using a simple 2D photo. This solution uses advanced artificial intelligence (AI) technology to automatically analyze the room layout uploaded by the shopper and parses the room surfaces to reconstruct the scene. This whole process only takes seconds before the shopper is able to seamlessly place 3D models inside the 2D photo as if they were part of the room. For merchants, this technology increases the average cart size as users can place multiple 3D objects and add them all to the cart in a single click. The ARitize Decorator also acts as a tool to merge the online and offline shopping experience by allowing shoppers to take their home with them to the store. In this way, a shopper is able to place any physical items seen in-store directly into their room before committing to the purchase.

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ARitize Decorator is seamlessly integrated and acts as a software extension to Nextech’s ARitize 3D platform, which uses revolutionary AI technology to create high-quality 3D models. The Decorator works with ARitize 3D to turn those models into experiences by contextualizing their importance in the e-commerce journey.

The technology powering the ARitize Decorator product is also a perfect use case for the increasingly popular virtual interior design and e-design industries. The trends in interior design are continuing to change drastically with consistent technological breakthroughs. Technological innovations behind products like ARitize Decorator increase working efficiency, save time, and allow designers or enterprise companies to connect and collaborate with customers digitally. The constant integration of new technologies, such as Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR), will continue to grow the interior design software market in coming years. According to research from The Insight Partners, the interior design software market size is projected to reach $6.87 billion by 2028 from $3.33 billion in 2020; it is expected to grow at a CAGR of 9.8% from 2021 to 2028.1

In an article for Architectural Digest, Shanna Tellerman, chief executive of Modsy stated, “We will not distinguish as strongly as we do today between what we consider the offline physical world, and online. For designers, that opens up the idea that they can have clients anywhere. Ten years from now, people will use visualization for buying furniture no matter whether they’re going into a store to buy a piece, trying to lay out an entire room, or hiring an interior designer. It’s going to be an expected part of the flow.”2

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