Snap and Hyper Island Partner to Launch ‘AR Accelerator’ Programme in Singapore

Snap, parent company of Snapchat and the world leader in augmented reality (AR) announced an educational partnership with Hyper Island, a leading transformative education provider to launch ‘AR Accelerator’ – a bespoke AR educational programme in Singapore. The two-day course is targeted at digital creatives, marketers and brand managers aimed to accelerate participants’ understanding of AR and integration in marketing strategies. A first of its kind partnership for Snap in Asia-Pacific (APAC) will roll out in Singapore beginning September 2022.  

AR is emerging as a key technology for brands to engage with their customers in a more meaningful manner. By 2025, nearly 75% of the global population and almost all smartphone users will be frequent AR users. Globally, 92% of Gen Zs are interested in using AR for shopping and Snapchat is the #1 platform where Gen Z enjoys sharing purchases they love or when shopping. Over the past few years, Snapchat AR has evolved from being just for entertainment and self-expression to having true utility for both consumers and businesses.

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Gareth Leeding, Head of Creative Strategy APAC at Snap Inc. said, “The growing smartphone adoption and camera usage in APAC has led to an increased acceptance of augmented reality. Businesses that incorporate augmented reality in their customer outreach are able to invite people into an immersive experience, facilitate product try-ons, and activate useful formats for education, thus generating conversation. At Snap we believe AR is unlocking channels to reach potential customers far beyond traditional offerings.”

Leeding added, “We are extremely excited to partner with Hyper Island to launch a unique educational programme in Singapore to help hone augmented reality skills of local creatives and marketing professionals. Through the ‘AR Accelerator’ programme, participants will learn about the power and potential of AR, the development of full-funnel, always-on AR strategies and the ideation and even creation of prototypes. We are confident through this course we will be able to increase understanding of AR and further its integration into marketing activities.”

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Augmented reality experiences are personal, immersive, and interactive in a way that other brand activations simply can’t be. For brands, this makes it especially impactful because it is the most personalized, immersive way for customers to experience their products. Because of that personalized experience, AR is more effective at driving results compared to other forms of advertising and marketing.

Paviter Singh, Head of Courses at Hyper Island Asia said, “At Hyper Island, we believe in designing learning experiences that challenge companies and individuals to grow and stay competitive in an increasingly digitized world.  With our keen knowledge of education and learning built over the past 25 years, coupled with Snap’s expertise in AR, we are confident to deliver a concise and bespoke programme to inspire, equip, and support the growth of the participants.”

At the end of the course, attendees will also try their hand at developing Face, World and Landmarker Lenses on Snap’s Lens Studio, a free software that allows anyone to create, publish, and share AR Lenses with millions of Snapchatters across the globe.

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