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Cruz Street Media Provides On-Demand Chief Data Officer as a Service for Big Data Value Creation

Cruz Street takes a completely unique approach helping businesses leverage big data by offering them an on-demand chief data officer service

Cruz Street Media has jumped in with the most unique and practical approach for businesses to handle and leverage their big data by offering an on-demand CDO (chief data officer) service. This is a pioneering service that’s going to benefit businesses of all sizes.

Big data is the biggest challenge for companies around the world. The rate at which businesses are now capturing useful data is alarmingly high. More data-capturing devices combined with penetration of technology in every walk of life is resulting in an inundation of data.

Logo for NYC-Based Big Data and Marketing Services Consulting Firm Cruz Street Media
Logo for NYC-Based Big Data and Marketing Services Consulting Firm Cruz Street Media
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However, it’s not the big data that’s the problem — the problem is how to handle it, make sense of it, integrate it across the organization and create value for an enterprise. According to the recent estimates, there will be more or less 44 trillion GB of big data that the world will have to handle by 2020. What’s more alarming is the fact that one industry leader out of every five firmly believes that businesses that don’t come up with a strategy to handle and manage big data immediately will become obsolete in the coming times.

A response to such a tsunami of data was direly needed and Cruz Street came up with the most apt and practical solution to the problem. From small businesses to large enterprises, all organizations can now outsource the CDO responsibilities to a firm that knows big data inside out and is equipped with the technology to make the most of it. As a part of their consulting and fulfillment process, Cruz Street not only maps out the technologies and processes of an organization, they offer a service to recruit and place a full-time CDO for an organization upon completion. The Cruz Street Media blogexplains the need for an on-demand chief data officer in great detail.

Once a Cruz Street chief data officer is hired for work, depending upon a company’s need, he/she will take care of revenue creation, cost savings and risk management and mitigation. It is imperative for organizations at this point to not treat big data as a golden egg but as a weapon that will help them shred through competition and have the upper hand. Jesse Cruz talked at length about the need for an on-demand chief data officer, the scope of outsourcing such a position and the company’s vision during his interview with ForbesBooks Radio.

While the integrity and safety of data remain one of the responsibilities for a chief data officer, the primary responsibility now is to exploit big data in such a way that it helps explosive revenue growth or significant cost savings for an organization. Combining the power of business intelligence software tools and big data analytic applications, CDOs can help businesses cut costs, create marketing plans and execute them for unprecedented growth.

Cruz Street Media’s solution will allow organizations, small and large, to take advantage of professional CDO services without bearing the costs of hiring and compensating a full-time CDO. In short, the cost savings will start for businesses as soon as they subscribe to the on-demand CDO solution.

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