Gridsum Holding Inc. (“Gridsum” or the “Company”) (NASDAQ: GSUM), a leading provider of cloud-based big-data analytics and artificial intelligence (“AI”) solutions in China, today announced it has renewed and expanded its relationship with Olay, the world’s number one female facial skincare brand, as a marketing automation client.
Olay will leverage incremental solutions within Gridsum’s Marketing Automation suite to enhance brand awareness and optimize its advertisement placements. Gridsum’s Marketing Automation suite leverages cloud-based big-data analytics and AI capabilities to analyze Olay’s data generated from Baidu and JD.com’s e-commerce platforms to identify potential consumers for Olay to expand their customer base, to create highly-targeted marketing content and to increase conversion rates.
Mr. Guosheng Qi, Chief Executive Officer of Gridsum, commented, “We are very excited to be working with Olay. This is also notably the first time that Olay has worked with a China-based, rather than a global, solutions provider for the China market in the new solutions areas covered by our expanded remit. This further validates our global best-of-breed technology platform. Over the past few years, we have strengthened our ability to provide our clients with highly-targeted multi-channel marketing automation solutions to further increase their conversion rates. Gridsum’s Marketing Automation suite is able to rapidly match Baidu’s Dynamic Products Ads with JD.com’s client SKU records to adjust a client’s marketing strategy based on search patterns. We are committed to helping more companies explore new marketing opportunities and improve their user experience by innovating new products that optimize customers business on a data-driven basis and increase marketing and sales efficiency.”