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OOOOO and Teddy Sagi to Launch Fanz.com – Offering Live Video Commerce, Non-Fungible Tokens (NFT) and Gaming for the World Game

OOOOO Entertainment Commerce Limited, a mobile commerce platform, is pleased to announce that the company will launch Fanz.com in March 2022.

Fanz.com will target the global soccer community, offering live video commerce, NFTs, and mobile gaming. It is estimated that there are 3.5 billion soccer fans, making it the most popular sport in the world. Fanz.com will officially launch in March 2022.

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Fanz.com will offer teams and athletes an interactive video commerce solution, to provide intimate experiences that connect to fans through shoppable videos. OOOOO is already a leader in mobile, video commerce and serves leading retailers including QVC and JD Sports. The same technology will be used for Fanz.com, to enable sport teams and athletes to connect to Fanz.com to sell memorabilia and merchandise.

Interactive video commerce continues to explode as a mega-trend in China, estimated to reach $420 billion this year according to McKinsey.

Fanz.com will also offer a service for athletes and teams to create and launch non-fungible tokens and smart contracts that can be sold on the Fanz.com platform. Fanz.com will whitelist fans for the primary issuance of NFTs to help ensure only legitimate sport fans can participate.

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Fanz.com will also launch games on the platform. It is expecting to launch the first game in the first half of the year.

OOOOO have partnered with Teddy Sagi, a technology and real estate billionaire and owner of LabTech – a property holding and management company which among other assets owns the vast majority of London’s iconic Camden Market. OOOOO is the majority holder of the new venture that will launch Fanz.

OOOOO and Fanz Founder Sam Jones said: “We believe that the combination of video commerce, gaming and NFTs are a powerful combination for a football fan. Fanz.com will allow direct access to your favourite team or athlete, whether that is a live video shopping experience where you can watch someone signing jerseys and interact with them, or acquiring a digital asset for your favourite team or athlete.  Gaming provides a great way to interact with friends and compete for prizes. We have chosen to build this through the browser rather than an app, to reach the true global audience of football.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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