Steve Aoki, a Grammy nominated musician, NFT artist, and collector has recently teamed up with The Untamed, a popular Chinese murder mystery drama. Together they have established a special NFT vault called The Steve Aoki Untamed Vault With the ambitious goals to support NFT artists, the vault focuses on collecting and purchasing bluechip NFTs, as well as releasing special editions with partnered artists. The first two NFTs that the vault currently owns are CryptoPunk 1570, and BoredInTheHouse, the first TikTok Moment featuring Curtis Roach.
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The popular TikTok moment, Bored in The House is the first NFT layer 2 solution on Ethereum created by Curtis Roach.
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In recent years, there has been a surge of Asian content continuously breaking the boundaries of the entertainment scene in the western markets. From “Pokémania” to the latest phenomenon, Squid Game. NSMG Senior Vice President Luffy Huang hopes to connect with fans worldwide and unite everyone through his love of art. “Love knows no boundaries, we hope to introduce The Untamed to a wider audience. And by establishing The Steve Aoki Untamed Vault with Steve, our vision is to invest in quality NFTs to show respect to the NFT community, rather than just selling our own NFTs directly to the community. This is what makes us different.” said Huang.
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Talking about the vault itself, Huang stated “Steve Aoki is the perfect epitome of diversity and creativity, values that align with NSMG.” Aoki also expresses his excitement, “I’m constantly traveling and being introduced to different countries’ pop cultures. And it was through my travels that I met The Untamed team and learned about the massive audience behind the series. This Vault is an opportunity for us to partner together to introduce The Untamed globally to the NFT community in an organic and native way driving conversation around the IP in a whole new community.”
The Untamed, is the most watched series in Asian Television history with over 10 billion views. The popular murdery mystery drama is the first successful Chinese IP of its kind to break into the US, European, and Latin American markets. The series has received an overwhelmingly positive response on Netflix, and has become a global sensation since 2019.
Prior to the success of the series, Huang was already laying out a blueprint for The Untamed. Resembling The Marvel Cinematic Universe, his aim is to grow the IP from a culture universe to Metaverse. After the franchise grew over the past few years with record-breaking music album ‘Chinoiserie’, merchandise, live concerts, themed restaurants and more, NSMG is now extending The Untamed universe into the realms of immersive experiences and venturing into the NFT business. Under the influence of vault, NSMG will drop “The Untamed” NFTs ahead of the global launch of its mobile game. The purchased NFTs will act as a key for fans to ultimately enter The Untamed Metaverse, where they could unlock exclusive items once the game is released.
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