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College Football Playoff to Deliver Mobile Augmented Reality Experience for Fans Via Technology from ImagineAR, SIDEARM Sports

College football fans around the world can share in the celebration of the 2023 College Football Playoff (CFP) National Championship by taking photos and videos with the virtual CFP National Championship Trophy that can be instantly shared exclusively during national championship weekend via the official CFBPlayoff mobile app.

This new mobile augmented reality (AR) innovation is made possible by ImagineAR and SIDEARM Sports on behalf of the College Football Playoff. ImagineAR Inc. is an AR company that works across sports teams, businesses and enterprises to create their own AR mobile campaigns. SIDEARM Sports, the official athletic website and mobile app provider of the CFP, is the nation’s leading digital fan engagement platform and a LEARFIELD company.

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The Playoff Semifinals will kick off Saturday, December 31, 2022 with the Vrbo Fiesta Bowl between #2 Michigan and #3 TCU and the Chick-fil-A Peach Bowl between #1 Georgia #4 Ohio State. The CFP National Championship will take place Monday, January 9, 2023 at SoFi Stadium in Inglewood, California, featuring the champions of both Playoff Semifinals.

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“We are honored to work with the College Football Playoff and ImagineAR to launch this immersive engagement opportunity for fans around the world,” said Jeff Rubin, President of SIDEARM Sports. “The CFP is the culminating moment of the college football season, and we’re excited to commemorate this special time with such a unique and interactive opportunity.”

“Partnering with SIDEARM Sports, the premier college sports technology company, and the College Football Playoff is amazing and and truly an honor,” said ImagineAR CEO Alen Paul Silverrstieen. “We look forward to ensuring college fans enjoy this premier virtual trophy experience and share on all social media platforms. We look forward to building on our virtual trophy celebration product that we have rolled out for multiple clients and fanbases around the globe.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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