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Creative Virtual Partners with SMG to Improve the Digital Customer Experience with Dynamic Assistance

Creative Virtual, a world leader in conversational AI for customer and employee engagement, has partnered with Service Management Group (SMG) to deliver an industry-first dynamic assistance capability. This integrated offering helps brands identify and address friction points, provide in-the-moment issue resolution, and increase conversion rates.

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Conversational AI is an important piece of digital customer experience (CX) strategies, delivering personalized, smart support tools. Creative Virtual’s V-Person chatbot and virtual agent solutions utilize an industry-leading blend of machine learning and natural language rules to create conversational and reliable self-service experiences for customers across contact channels. The flexibility of the technology allows for unlimited integration and customization options.

Dynamic assistance integrates V-Person conversational AI with SMG’s digital experience solution to deliver real-time support to users as they encounter issues during their online purchasing journey. The offering gives brands the capability to point customers to a customized chatbot to address conversion challenges as they occur. This creates better digital experiences that result in increased conversion rates and improved customer engagements.

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“We are excited to be partnering with SMG on this powerful new capability,” says Chris Ezekiel, Founder & CEO of Creative Virtual. “Dynamic assistance enables brands to leverage the flexibility of V-Person conversational AI to provide instant, contextual support at the exact moment help is needed. This can turn a possible purchase-ending issue into a positive experience and completed sale.”

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