Doxim Partners With Research Firm PMG Intelligence to Bring Behavioral Segmentation and Predictive Analytics to Financial Institutions

Doxim, the leading customer communications management (CCM) and engagement technology provider serving financial and regulated markets, announced a partnership with PMG Intelligence to provide predictive analytics and advanced segmentation capabilities to Doxim Customer Engagement Management (CEM) clients.

PMG Intelligence is a data science and research firm with 25 years of experience in behavioural segmentation frameworks that provide detailed mapping for the most specific consumer and business market segments.

Doxim’s partnership will embed PMG Intelligence’s industry leading expertise in consumer decision-making through predictive models and next-generation data capture in Doxim’s CEM platform, enabling new levels of understanding for its financial services customers.

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“At Doxim, we firmly believe in partnering with industry-leading firms like PMG to leverage strategic innovations and make them available to our clients,” said Sean Kennelly, Vice President, Product Management, Payments and CEM. “This new partnership will equip our credit union and financial institution customers with insights such as lifestyle segmentation, trajectory and wallet share.”

“PMG’s innovative process intersects human psychology, risk management, and personality traits with behavioural variables across life stages and demographic categories,” said Shah Usama Javed, Product Manager, CEM. “By having these insights available real-time, our clients will be empowered to have intelligent behavioural insights around financial decisions while interacting with their customers, anticipating preferences, and identifying issues and opportunities in real time.”

“The value is in our ability to predict consumer behaviours such as primary advice needs, and how to approach these individuals to improve their financial picture and, in turn, your business results,” said Emile McLean, Vice President, Innovation at PMG Intelligence. “PMG 360 is different because it is fueled by nearly 15 years of proprietary aggregated qualitative and quantitative consumer data and analysis conducted by PMG Intelligence, including a view of the impact of the COVID-19 pandemic on financial consumers.”

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Key analytic and segmentation capabilities planned include:

• Lifestyle segmentation utilizing demographic and behavioral frameworks
• Trajectory analysis, providing an overview of customer propensity to move towards another segment
• Wallet share of investable assets
• Retention score
• Mortgage balance and mortgage term remaining
• Recommendations and offers
• Advice factors
• CRM integration to automatically create engagements and reports based on analytic triggers

“Combining Doxim CEM and PMG 360 creates an opportunity for financial institutions to increase their bottom line and customer lifetime value by combining their data with predictive analytic and behavioural segmentation solutions,” said Emile McLean, Vice President, Innovation at PMG Intelligence.

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