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Horicon Bank Selects Total Expert To Unlock Data-Driven Support And Engagement For Its Community Bank Customers

Total Expert, the customer experience platform purpose-built for modern financial institutions, announced that Horicon Bank will leverage Total Expert to strengthen new and existing customer relationships and expand data-driven marketing and customer engagement strategies.

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For 125 years, Horicon Bank has served as a community bank partner to customers and local businesses throughout 20 regional offices. Horicon Bank’s partnership with Total Expert will allow customer-facing teams to leverage intelligent marketing automation and customer data to drive more personalized support for customers throughout their entire financial journey.

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“As a community-focused bank, Horicon Bank understands that lifelong customer relationships are built on a deep understanding of customer needs and delivering relevant communications across all channels,” said Sue Woodard, chief customer officer at Total Expert. “We’re excited to watch the Horicon Bank team level-up their marketing and customer engagement strategies with Total Expert by tapping into data-driven insights and smart automation to deliver humanized customer connections at scale.”

Additionally, as Horicon Bank expands into new locations across the Milwaukee region, Total Expert will provide its sales and marketing teams with a 360-degree view of its customers across all branch locations. Horicon Bank will leverage Total Expert’s CRM and customer engagement solutions to consistently communicate the right message to the right customer at the right time, and be an instrumental partner in informing Total Expert’s next phase of innovation for customer engagement.

“Understanding the needs of our customers and serving them in a personal, timely manner is our number one priority,” said Fred C. Schwertfeger, SVP, chief strategy officer at Horicon Bank. “The Total Expert platform will give our team access to valuable customer insights across our organization, and enable them to deliver an above-and-beyond, personalized customer experience.”

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