JTV Launches Virtual Jewelry Try-On Feature to Elevate Online Customer Experience

National Jewelry Retailer Continues to Innovate with Immersive, Interactive Feature

 JTV, a preeminent national jewelry retailer, broadcast network and leader in jewelry and gemology education, announced the launch of its new virtual try-on feature. This automated Augmented Reality (AR) & 3D e-commerce experience transcends and elevates the JTV consumer journey, further delivering on the brand’s promise to provide shoppers with an elite shopping experience.

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JTV’s new, immersive virtual try-on experience allows shoppers on JTV.com to upload or take a photo of a hand, wrist, neck or ear. Artificial intelligence is applied then to the photo, which is scanned to determine how to realistically position the jewelry in the shopper’s image, to show how it would appear when worn in real life. The tech also compares the size of JTV’s products to everyday items, including a ruler and coins, in order to increase product size transparency and customer purchase satisfaction. Shoppers will also be able to compare the size of an item to other items they’ve viewed on JTV.com.

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“By bringing the in-store shopping experience directly to the customers no matter where they are, JTV continues to live out our mission to open the world of jewelry and gemstones to everyone,” said Craig Shields, Chief Digital Officer, JTV. “We’re very excited to partner with Tangiblee as we continue to be early adopters of industry changing innovations, like this, engaging online jewelry and accessory shopping experience.”

“We are delighted to work collaboratively and in partnership with a like-minded brand such as JTV,” said Eliad Inbar, Co-Founder & CEO of Tangiblee. “As a company dedicated to delivering immersive shopping experiences for top brands, such as JTV, Tangiblee looks forward to a long and successful collaboration.”

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