Merkle Demonstrates Amazon Ads Expertise with Certified Partner Status

Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced it has achieved the “clean room analytics certified service” as part of the Amazon Marketing Cloud partner program, which was launched in beta last year. This program recognizes Amazon Ads Partners who demonstrate expertise and engagement with Amazon Marketing Cloud (AMC) and deliver growth to advertisers.

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Following the certified AMC Partner recognition, Merkle also achieved advanced partner status from Amazon Ads. Merkle specializes in the creation and delivery of unique and relevant customer experiences that help drive performance across all media and devices. The Amazon Ads advanced partner status was awarded to Merkle based on the growth delivered for advertising clients and level of engagement and expertise with Amazon Ad products.

“Amazon Marketing Cloud has already enabled us to create efficiencies within our media buys by bringing greater depth of analytical rigor to our day to day to solve our client’s business questions,” said Mika Takahashi, eRetail Director, for Merkle.

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“As Amazon Ads solutions continue to grow, our team of experts can guide brands through and make the best use of these offerings. Our long-standing relationship with Amazon Ads, coupled with our expertise in powerful ad tech solutions like AMC, allow us to help marketers understand the full impact of Amazon Ads and maximize their advertising opportunity,” said Tom Miller, growth officer, global alliances and partnerships, for Merkle. “We are excited to work with Amazon Ads at this level as we serve our clients with solutions that will help businesses grow.”

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