Edifier, a leading global consumer audio electronics manufacturer, reported a 130% increase in net profit ($1.8 million) and 41% increase in revenue ($175.3 million) due, in part, to an adapted product portfolio focused on the development of the TWS truly wireless headphones series and multimedia speakers.
In 2019, earphone and headset sales accounted for 55% of Edifier’s total revenue, reaching $96.5 million, a 91.3% increase from 2018. Sales of multimedia speakers rose 6.7% to $70.5 million, or 40% of Edifier’s 2019 revenue.
Nearly twenty-five years of technological R&D innovations, a fast-expanding global distribution network in over 80 countries, and market trend focused brand and product strategies contributed to Edifier’s fiscal gain.
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Edifier employs more than 300 of the world’s highly-trained technical R&D experts in the areas of acoustics, electronics, mechanics, and design aesthetics. Their innovative designs and developments further Edifier’s comprehensive core technology concepts and structure behind the brand’s award-winning patented products. In 2019, Edifier’s R&D team helped the company obtain 26 of their 54 patents, and their innovative work helped the company to earn a 2020 iF Design Award in the consumer electronics category for the TWS6 truly wireless earbuds.
Edifier continuously develops new audio products that excel in both technology and design for multiple user experiences. The company attributes its 2019 fiscal growth and brand-recognition success to staying ahead of the rapidly rising demand for truly wireless headphones and by launching an active noise canceling (ANC) product line.
By expanding its e-commerce and in-store distribution channels, including 50 exclusive international distributors, Edifier positioned itself as a trusted independent audio brand in consumer markets worldwide. Sales distribution through global eCommerce channels like Amazon have bolstered Edifier’s brand recognition and appeal among key market demographics.
Appealing to a wide range of user preferences, Edifier introduced a suite of feature-rich truly wireless headset products in 2019, meeting the exponential growth of market demand. The emergence of demand for Bluetooth 5.0 and ANC, and through solutions innovations from partnerships with chip manufacturers like Qualcomm, Edifier’s TWS product suite proliferated in the global market. With its advanced technology innovation, Edifier launched truly wireless headphone models TWS1, TWS5, TWS6 and TWS NB, garnering high market recognition for the line’s small and sleek design, excellent sound quality, and connection stability.
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Appealing to consumer needs, Edifier introduced an all-inclusive ANC headphone series, featuring their W380NB stereo headphones and TWS NB truly wireless earbuds. Based on trends and positive market response, Edifier plans to integrate its industry-leading truly wireless ANC technology with a budget-friendly price point and lighter weight in 2020.
Understanding that the audio user’s music and data consuming experiences are transitioning to wireless mobile and cloud based platforms, providing more private, personalized and fully automated experiences, Edifier continues to develop and expand the TWS line and new product lines with intelligent voice and audio devices to better fit the consumer’s ever-changing needs.
Appealing to a new generation of smart TV and streaming video viewing consumers, Edifier is developing sound systems that support multi-screen capability by upgrading its multimedia speakers and refining features like Bluetooth functionality, remote control access, and optical fiber connectivity. Edifier is poised to meet the entertainment enjoyment needs of consumers with a quality audio experience.
Progressing forward, Edifier continues to innovate exemplary audio experiences through upgraded features and new products that meet growing trend-based demands. The company is dedicated to providing its truly wireless headphones at budget-friendly prices to a global market, making quality audio enjoyment accessible to all.
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