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APO Group Becomes Official Sponsor of the Sports for Education and Economic Development (SEED) Project

APO Group is now supporting the next generation of Africans through sport and education as part of the SEED Project.

Did you know that in Senegal, only 39% percent of women are literate compared to 62% of men? This huge gender gap in education can be filled with sports training. SEED is playing a massively transformative role in Africa to educate, equip, and empower youth from around Africa with the right tools so that they, in turn, can become active actors of development on the African continent.

Working with SEED Means taking Technology and Skill Development Deep into Africa’s Most Underprivileged Regions

Swiss-based APO Group, a leading pan-African communication and business consultancy firm will now promote sports training through high-quality education among the African youth. It has appointed Official Sponsor of the Sports for Education and Economic Development (SEED) Project, an international non-government organization-driven assignment whose main goals are to maximize school enrolment, retention, and graduation rates. It also works collaboratively with the global tech companies to reduce the gender gap that exists all over Africa. Currently, Africa has an extremely youthful population.

According to UNESCO, 64% of the population in Senegal are under the age of 24, but poor literacy and lack of opportunity mean many either end up in poverty or take to discriminatory activities in other parts of the world. 78% percent of those aged 15-19 drop out before completing high school.

At the time of this announcement, SEED Project President Joseph Lopez said –

“APO Group shares our passion for helping the next generation of Africans, providing them with opportunities that might otherwise be out of reach. Through sport and education, we can ensure more talented young African people reach their potential and are able to shine on the world stage.”

“We are excited to be able to support SEED in the fantastic work they are doing with young people all over Africa,” said Nicolas Pompigne-Mognard, Founder and Chairman of APO Group. “APO Group has always championed African sport, and this kind of initiative gives us the chance to help young people change the narrative and achieve the success they deserve.”

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The primary beneficiaries of SEED are marginalized youth between the ages of 5-19. SEED Project provides supplementary alternative learning experiences including the power of engagement in sports, tutoring, mentoring and life skills development. to. SEED’s dynamic programs aim to maximize school enrolment and completion rates, support engaged and responsible citizenship as well as overall health and well-being – inspiring change and empowerment within the demographic of Africa’s youth and in their communities.

Currently, the SEED Project works with under-privileged African youth to provide quality education, high-performance sports training, and the leadership tools ‘to make big dreams come true’. SEED was founded in 1998 by Amadou Gallo Fall, a graduate student from Senegal who was granted a basketball scholarship to the United States, and wanted to ensure that young people in Africa had access to the same opportunities.

In the last 22 years, SEED has provided supplementary learning experiences for thousands of young African people – many of them marginalized and extremely poor. Key areas of focus are the power of engagement in sports, tutoring, mentoring and life skills development. Other prominent partners of SEED include Nike and the National Basketball Association (NBA).

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What APO Group Does in Africa to Improve the Quality of Life and Education

Sport and education are also at the center of APO Group’s CSR initiatives.

  • The Company is a proud member of the UNESCO Global Education Coalition for COVID-19 Response, designed to help countries find distance learning solutions to minimize educational disruptions caused by the COVID-19 pandemic.
  • APO Group has also forged partnerships with many leading organizations with the goal of raising the profile of sport across Africa.
  • The company is the Main Official Sponsor of World Rugby’s African association, Rugby Africa, the governing body of rugby in Africa.
  • APO Group is the public relations agency of the NBA in Africa, and the Official Sponsor of the Lux Afrique Polo Day, the biggest African polo event in Europe.

Founded in 2007, APO Group is the leading pan-African communications and business consultancy. We assist private and public organisations in sharpening their reputation and increasing their brand equity in target countries across Africa. Among APO’s prestigious clients: Facebook, Dangote Group, Nestle, GE, WorldRemit, Uber, Microsoft, Nokia, NBA, Canon, PwC, DHL, Marriott Group, Ecobank, Philips, Siemens, Standard Chartered, HP, Hilton, Ernst & Young, Orange, Government of Dubai…

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