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Columbia Business School Launches New Open Online Course Exploring The Business Of Entertainment

Online course will feature more than a dozen top executives from the global entertainment industry in a unique educational experience distributed by Bloomberg and made possible by Morgan Stanley

Supported by Morgan Stanley and Bloomberg Media, Columbia Business School announced a pioneering new online course, The Business of Entertainment.  The unique collaboration brings together leaders in the fields of entertainment, media, and finance to provide participants with an unparalleled multi-pronged view of the global entertainment industry, a field that generates more than $703 billion annually.

The Business of Entertainment will walk participants through the lifecycle of entertainment products, including development, production, distribution and finance, as well as explore the key decisions and business mechanics of the industry including regulation, M&A, strategy and risk management.  The online course will feature appearances from accomplished industry leaders currently working to bring to life some of the world’s most dynamic entertainment products, content, and experiences across TV, film, music, live production, and sports. A full list of guest lecturers appears below. Participants completing the three-part course will receive a certificate from Columbia Business School.

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The new program is being produced by Columbia Business School, along with Peter Price, CEO of Premiere Previews and Robert Friedman, CEO of Bungalow Media + Entertainment and a member of Columbia Business School’s Board of Overseers. The curriculum has been developed by Professor Miklos Sarvary, the Carson Family Business Professor of Business and Co-Director of the Media and Technology program at Columbia Business School. The course will be promoted on Bloomberg Media properties and supported by Morgan Stanley.

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“The Business of Entertainment course arrives at an intense moment of both disruption and opportunity for the entertainment industry, which makes this a unique moment to learn more about this multibillion-dollar industry,” said Pierre Yared, the MUTB Professor of International Business and Vice Dean for Executive Education atColumbia Business School.  “Columbia is excited to partner with such renowned leaders in the media, finance and entertainment arenas to deliver a rich and engaging educational experience, one that will benefit from the Business School’s longstanding connections to New York City and unrivaled history of uniting cutting-edge theory with the practice of global business.”

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“There’s never been a more exciting time to provide an online quality learning opportunity that combines the practical experience of industry leaders with the caliber of teaching from an institution like Columbia Business School. This, combined with the dramatic changes in the entertainment business, will result in an unparalleled and timely experience,” said Mr. Friedman, CEO of Bungalow Media + Entertainment.

Columbia Business School’s Business of Entertainment certificate program is an innovative solution that provides both experienced and emerging corporate talent in the field of entertainment the access and education they need to remain competitive and to help advance their careers,” said Sandra Richards, Head of Global Sports and Entertainment at Morgan Stanley. “Morgan Stanley’s Global Sports and Entertainment business remains an unwavering advocate for education as a means of both economic and personal empowerment, and we’re proud to engage with Columbia for this exciting new venture.”

In an effort to encourage increased diversity in the entertainment industry, Morgan Stanley’s Wealth Management Diversity and Inclusion group will be providing complimentary access to qualifying recipients through their network of external D&I partners.

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