Education Technology Company Sketchy Shakes up the Test Prep Industry by Launching Visual-Spatial Studying Tool for the MCAT

• Sketchy Steps Into the $20 Billion Test Prep Industry to Support Students Taking One of the Most in-Demand Exams

Sketchy, the education technology company on a mission to make learning unforgettable for everyone, Launched a new test prep solution titled Sketchy MCAT, which is available to undergraduate students as they prepare to take the MCAT (Medical College Admission Test). Sketchy is already a staple resource and study tool among students enrolled in medical school, as 77% of all medical students in the U.S. use its innovative animated videos as a year-round study companion.

With this new programming launch, Sketchy is officially entering the $20 billion test prep industry to meet the increased demand for students to attend medical school that was spurred by the “Fauci Effect,” the rapid 18% year-over-year increase in medical school applications inspired by the pandemic (Association of American Medical Colleges (AAMC), December 2020). During the global pandemic, Sketchy experienced a 50% year-over-year growth from 2020 to 2021, and with more than 50,000 people applying to medical school each year, Sketchy will help this new group outperform their competition.

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Sketchy shakes up the test prep industry by launching visual-spatial studying tool for the MCAT

“Studying for the MCAT just got easier and we’re thrilled to support the growing number of students pursuing their dreams to becoming doctors by helping them with the challenging first step to attain a high MCAT score,” said Sketchy’s President Andrew Sugerman and Co-Founder and CEO Saud Siddiqui in a joint statement. “This shift into the test prep category was a natural next step for our business, especially to reach pre-med students before they enter medical school where we already have an established, trusted presence for the Sketchy brand.”

The Sketchy co-founders created the company when they themselves were still students in medical school. They began drawing sketched stories during study sessions, helping them distinguish and memorize information better than traditional study methods. The Chernin Group (TCG) and Reach Capital invested $30 million in the company in 2020.

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Sketchy MCAT features more than 110 Sketchy video lessons across all MCAT topics, including biology, biochemistry and physical sciences. It also includes review sketches and quizzes and is available at multiple price points, including six months for a discounted rate of $249. It’s commonly recommended that students study for two to four months before taking the exam and take the test between January and April of their application year.

Additionally, Sketchy has launched two additional higher education programs: Sketchy Pharmacy, which offers students the most critical content to master the NAPLEX (North American Pharmacist Licensure Examination) and earn a pharmacy degree. Sketchy PA is also a new offering to equip students studying to become Physicians Assistants with engaging content to help them get through their coursework, as well as the PANCE (Physician Assistant National Certifying Exam). More than 60,000 students are enrolled in Pharmacy school, and becoming a PA is one of the fastest-growing health care occupations.