Kaplan Agreement With Digital Marketing Institute Provides Certification Program for Business Professionals

To help business professionals develop the knowledge and skills they need to compete in the digitally accelerating economy, Kaplan, Inc., one of the world’s most diversified global education organizations, announced an agreement with Digital Marketing Institute (DMI) to deliver DMI’s industry-leading digital marketing certification program to its global client base.

As part of the agreement, the Digital Marketing PRO course will be available through the Kaplan Credegree Program, which enables college students to complete their four-year degree while earning industry-recognized credentials that are highly valued by employers. Digital Marketing Professional is a dual certification program recognized by the American Marketing Association (AMA).

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Upon successful completion of the Digital Marketing Professional program, U.S. professionals will earn two internationally recognized industry certifications: the DMI Certified Digital Marketing Professional (CDMP) and the AMA Professional Certified Marketer (PCM) in Digital Marketing. The course covers topics that include digital strategy, content marketing, social media marketing, analytics, customer experience (CX), search engine optimization (SEO), and email marketing.

“In our competitive and transforming economy, companies are looking for employees who can demonstrate that they will make an immediate impact on the business,” said DMI Head of Group Strategy & Development, Michael Goeden. “With many organizations challenged to address a digital skills gap, those professionals earning digital marketing certifications through the Kaplan program will stand apart among job candidates and will bring the needed knowledge and always-relevant experience to help marketing organizations improve and succeed.”

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“As today’s careers demand a strong and proven digital skillset, we strategically sought DMI as a partner to help us deliver the most modernized and innovative learning solution that aligns with the demands of the workplace,” said Joyce Schnur, Kaplan Senior Vice President of Product Strategy. “Our agreement with this global industry leader will empower our clients to develop the critical marketing skills that businesses require today, while arming them with internationally recognized certification that puts them on the path to career success.”

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