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Mapp Launches e-learning Platform Mapp Academy

Interactive online training platform for insight-led customer engagement

Mapp, the international provider of insight-led customer engagement, announces the launch of Mapp Academy, its new online learning platform. The training program, which is available free of charge, has been launched to help marketers use the company’s own Mapp Cloud to support them in achieving their marketing goals.

Mapp Academy enables customers, partners, and other interested parties to familiarize themselves with the Mapp product portfolio at their own pace and at a time of their choosing. Users have direct access to practical information and expert content, which is conveyed clearly with the help of explanatory videos, animations, quizzes, and other interactive formats. In addition to detailed instructions and useful tips, users can easily search for topics and keywords.

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The training sessions are structured around different learning paths. They cover the use of the Mapp Cloud components Mapp Acquire, Mapp Engage and Mapp Intelligence. All content has been compiled for use in specific applications and will be continuously expanded. Upon completion of training courses for the individual Mapp modules, users will gain certification.

Michael Diestelberg, VP Product & Marketing, Mapp, comments: “With Mapp Academy, we are establishing an interactive e-learning platform to help interested parties learn about how Mapp Cloud can provide concrete added value. Participants will learn how to make the best use of our products in the shortest possible time, in order to address end consumers in a targeted and sustainable manner and quickly increase the success of their digital marketing activities.”

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The launch of Mapp Academy forms an important part of Mapp’s overall strategy. The technology service provider offers worldwide customer intelligence to marketers, alongside marketing analytics, personalization, and cross-channel automation from a single source. The extensive enterprise-level functionalities are available at a competitive price and are complemented by comprehensive customer service. Against this backdrop, the new platform helps to increase the productivity of existing users, quickly get new customers started, and develop long-term relationships.

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