Ericsson and Hiya, the U.S-based, leading call performance management cloud, announced the creation of a new solution called Call Qualification. This will enable communications service providers (CSPs) to identify incoming spam and fraud calls attempting to connect to any of its subscriber base at the network level – and block the call before it reaches the subscriber.
Intelligent learning capabilities mean the solution will constantly be kept up to date with spam, scam and fraud caller details.
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In technical terms, the solution will integrate Ericsson’s IP Multimedia System (IMS) – Ericsson’s virtual and cloud-native network function system that delivers communication services to smartphones and other devices – with Hiya’s call protection solution, Hiya Protect. The solution will also work for Ericsson’s Mobile Switching System (MSS).
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The joint solution has been designed so any CSP already using Ericsson IMS can quickly and easily activate the new solution and protect its subscribers from spam and fraud calls. It can be activated for new customers by working directly with Ericsson to integrate the solution on their networks.
David Bjore, Head of Solution Area Communication Services at Ericsson, says: “Spam, fraud and nuisance calls are a frustration that almost every person with a phone can relate to. It is certainly an area that is likely to positively impact subscriber satisfaction and customer loyalty if they can be stopped. That’s exactly what we, in partnership with Hiya, are aiming for CSPs to achieve with Call Qualification.”
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Alex Algard, CEO and founder at Hiya says: “Spam and fraud calls are a huge problem for both individuals and businesses – and it’s only getting worse as the bad actors making these calls get more sophisticated in their tactics. Through our partnership with Ericsson, CSPs can instantly access and deploy Hiya’s most advanced, AI-powered call protection features worldwide, giving subscribers a superior voice call experience and more trust in the network.”
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