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FAIR Health Launches Tool to Search for Medical Procedure Costs Using Map of Body

Body Part Procedure Locator Is Latest Enhancement to Free, Award-Winning FAIR Health Consumer Website

FAIR Health launched the Body Part Procedure Locator, a tool that uses a map of the human body to help consumers identify medical procedures and their estimated costs in consumers’ geographical locations. The Body Part Procedure Locator is the latest enhancement to FAIR Health Consumer, a free, national, award-winning website for consumers, available in English and Spanish

To use this new method for finding medical costs, the consumer clicks on a body part—for example, the chest—to be directed to a submenu of options (e.g., heart, breast, lungs). Clicking on an option leads to categories of procedures (for example, for the heart, cardiac catheterization and echocardiogram), then to the most frequently searched procedure codes, a brief description of them and their in-network and out-of-network/uninsured costs.1 Consumers have the option of expanding their search beyond the Body Part Procedure Locator to the general medical procedure cost lookup tool.

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The Body Part Procedure Locator is intuitive, requiring only a knowledge of the part of the body that is affected. The consumer does not need advance knowledge of the relevant procedure code; instead, the tool guides the consumer from the affected body part to the most frequently searched codes.

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In addition to offering medical and dental cost estimates, FAIR Health Consumer includes educational articles and resources about health insurance, shared decision-making tools, a shoppable services tool and a dedicated section for older adults.

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The healthcare sector has consistently recognized the importance and effectiveness of FAIR Health’s consumer tools, educational content and resources. Among other accolades, FAIR Health has won eHealthcare Leadership Awards every year from 2012 to the present. In that competition in 2023, FAIR Health Consumer received two Best Mobile Website awards, one for the English version and the other for the Spanish version. The Spanish version, FAIR Health Consumidor, won awards for Best Internet Home Page and Best Overall Internet. FAIR Health won a distinction for Best Social Media for its Facebook ad campaign spotlighting FAIR Health Consumer and fairhealthprovider.org, a site for providers focusing on shared decision making. FAIR Health’s corporate website, fairhealth.org, won an award for Best Infectious Disease Communications. Finally, FAIR Health received the Mark Gothberg eHealthcare Organizational Commitment Award, the highest honor of the eHealthcare Leadership Awards, recognizing industry leadership, innovation and commitment.

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FAIR Health President Robin Gelburd stated: “FAIR Health is excited to launch the Body Part Procedure Locator, a visual guidepost for consumers, especially those who are just starting to research medical cost information. It is the most recent example of the commitment to innovation and consumer-friendliness that has always marked FAIR Health Consumer.”

[To share your insights with us, please write to sghosh@martechseries.com]

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