Alliance Data Improves CX With Reissue Of Victoria’s Secret Credit Card, Providing New Digital Payment Features And Added Security

Now processed by Mastercard, the private label program is the first of its kind from Alliance Data that can be provisioned to Apple Pay, bolstering cardmember security and convenience through contactless mobile payments

Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, announced its Card Services business, a provider of market-leading payment products and digital solutions, including Bread and Comenity-branded financial services, has partnered with leading specialty retailer and long-time brand partner Victoria’s Secret to reissue an enhanced private label credit card for its cardmembers. With a new look and market-leading digital payment features, the Victoria’s Secret Credit Card now allows cardmembers to make contactless mobile payments using Apple Pay, while also providing one of the most secure and convenient private label shopping experiences on the market.

A business of L Brands, Inc., Columbus, Ohio based Victoria’s Secret is the leading specialty retailer of bras, panties, lingerie, pajamas and beauty products. With nearly 1,400 stores worldwide and a robust e-commerce platform, Victoria’s Secret customers can shop the brand anywhere and anytime.

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Cardmembers can use their Victoria’s Secret Credit Card with Apple Pay for an easy, secure and private way to pay and can make purchases with their iPhone or Apple Watch for a seamless checkout experience. Cardmembers also have the benefit of always having their card readily available, and with a simple tap, can make contactless, secure purchases in store and earn rewards at Victoria’s Secret.

“The all-new Victoria’s Secret Credit Card builds on the existing rewards and benefits that cardmembers already know and love by providing a best-in-class private label experience through innovative digital features increasingly used and preferred by the brand’s customers,” said Val Greer, EVP and chief commercial officer, Alliance Data Card Services. “The new card not only gives shoppers convenient digital payment options and added security, but also drives brand engagement and customer loyalty through meaningful rewards and benefits like perks of the month, anniversary gifts and birthday celebrations. We are excited to partner with Victoria’s Secret to deliver a truly comprehensive payment and customer rewards solution for its millions of valued cardmembers.”

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Processed by Mastercard, the enhanced Victoria’s Secret Credit Card includes digital wallet capabilities as well as the added security of chip technology, expiration date and a CVV—features not often found with a private label credit card. The new card also offers cardmembers transaction alerts and card controls for added peace of mind.

“Today’s consumer is seeking enhanced feature functionalities from their card offerings that provide them touchless payment options while also delivering best-in-class security,” said John Levitsky, EVP Account Management in North America for Mastercard. “We are proud to partner with Alliance Data and Victoria’s Secret to ensure cardholders have access to these benefits through their private label card.”

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