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Animoca Brands Invests In Sweet And The Gamification Of NFTs

Innovative NFT solution Sweet announces global leader in digital entertainment as a strategic investor in its A-2 funding round

Sweet, the broad-scale enterprise NFT solution taking a user-friendly, consumer-first, environmentally conscious approach to digital collectibles, today announced Animoca Brands, an influential force in gaming, as a strategic investor in the company’s A-2 funding round, valued at $110M pre-money. Animoca Brands’ investment allows Sweet to scale partnership opportunities across Asia, add personnel to their US-based corporate headquarters and manage enterprise partnerships with properties and teams across the NBA, NHL, F1 racing, Fortune 500 retail brands, quick-serve restaurants, and more.

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“We appreciate Sweet’s leading the charge in bringing sophisticated, broadscale gamification to NFT experiences and enhancing consumer engagement across so many entertainment properties,” said Yat Siu, co-founder and chairman of Animoca Brands. “We invested in Sweet because we recognize their potential to distribute NFTs at scale while creating broader applications for brands to integrate NFTs into their long-term digital marketing and product strategies. Sweet does this with a blockchain-flexible approach, matching the application with the right chain from a business standpoint to satisfy individual preferences for every consumer.”

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With a broad portfolio of over 75 investments in some of the most powerful and meaningful digital entertainment companies including OpenSea and Dapper Labs, Animoca Brands is a major force in the world of blockchain and gaming. The company raised $138.88 million this year to bring its valuation to $1.139 billion on the strength of its plan to deliver digital property rights to gamers via NFTs and branded offerings. Sweet’s mission to empower brands to deploy and gamify NFTs to broader consumer bases through immersive and integrated experiences piqued the interest of Animoca Brands.

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“We are thrilled to have Animoca Brands join our investor group as we continue to scale globally, and build strategic relationships with retail and enterprise brand partners.” said Tom Mizzone, CEO and founder of Sweet. “Sweet is pioneering next-generation enterprise NFT solutions enabling the largest brands to deploy NFTs in deeply integrated ways, and our goal is to ensure everyone – from the high-end crypto collectors to everyday fans and consumers – can digitally interact with their favorite brands in an accessible, frictionless, and enjoyable manner.”

Sweet has created a highly-scalable NFT platform that enables IP holders and brand partners to deploy integrated and gamified NFT solutions through interactive consumer experiences and branded marketplaces. Sweet’s user-friendly NFT wallet takes the crypto-complexities out of buying, collecting, and trading digital collectibles. Its blockchain agnostic platform allows Sweet’s enterprise clients to create holistic, long-term NFT strategies that attract both high-end crypto enthusiasts, as well as everyday, loyal fans. Sweet has strong traction in the entertainment and consumer brand communities, with hundreds of entertainment and consumer brands live on the platform and thousands of NFTs in the queue for collectors worldwide to enjoy.

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