Armadillo, a technology-based home w******* company providing subscription protection plans, announced the launch of three new service offerings designed to create a hassle-free homeownership experience. The company has partnered with Hornbeam Insurance, a trusted property casualty insurer, to support and back its products.
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“We are not your father’s home w******* product. This industry has failed to deliver for consumers for over 50 years,” said Matan Slagter, Armadillo CEO. “Armadillo is a tech company first and foremost. We are redefining the home w******* category and our battle cry is innovation at the service of the customer. We are changing the game.”
Founded in 2021 by seasoned insurance executives Matan Slagter and Lansdon Robbins, Armadillo’s initial round of funding has been used to focus on product development and the build-out of the company’s technology platform.
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“We are excited to be partnering with Armadillo on their innovative approach to home w*******,” said Kevin Callahan, President of Hornbeam. “We see the opportunity in this market and have worked hard with Armadillo to turn the traditional home w******* on its head and create a truly unique program.”
“Armadillo’s customer centric mindset guides our innovation,” said Lansdon Robbins, Armadillo Chairman. “There is a lot of interest from many different players in home services. What makes this exciting is that there is only 4% penetration in the home w******* industry. We are only scratching the surface of what’s possible in building an iconic home w******* brand for a new generation of homeowners.”
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