InsuranceNewsNet announces the launch of the Insurance & Financial Media Network, bringing four powerful segments under one brand for deeper market intelligence and even more effective results
In these times when expertise is elusive, InsuranceNewsNet, a pioneer in insurance news and marketing, is refining its two decades of innovation into a new platform of services designed to convert deep institutional knowledge into client success – the Insurance & Financial Media Network (IFMN).
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“This reorganization allows us to help our partners prosper in this new world.”
IFMN combines InsuranceNewsNet, AdvisorNews, First Class Data and Ignite Marketing under one umbrella to provide deeper market insight and seamless service to align with the company’s vision. The new organization features a fresh look with vibrant colors and logos and enhanced platforms that deliver services quickly and effectively.
“It’s no secret that it has been a tough couple of years for many people,” said Paul Feldman, IFMN Founder and Publisher. “But we have never been an organization to wait for change – we prefer to bring it. Whenever challenge appears on the horizon, we recalibrate to thrive through it.”
The core components of IFMN have been tested by recessions, down markets and tumult since 1999, when InsuranceNewsNet entered a crowded insurance and financial information world with a clear advantage – the true perspective of readers and clients. Feldman is a third-generation insurance marketer who has always kept the ultimate reader and client in mind.
Over the coming year, the company will roll out an updated visual identity and new website experiences on its core platforms. What can readers and clients expect?
Ignite Marketing: Marketing that sparks excitement for brands and products, from a team that knows how to define clients’ audience and craft the right message to reach them. Ignite is the marketing team to call in when it’s time to get serious about elevating the game.
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First Class Data: Inside intelligence for the edge that sellers need in this ultracompetitive environment. FCD consolidates the latest available data on an intuitive platform to access the right audience for products and services. No more “spraying and praying.”
InsuranceNewsNet: It all started with INN, the news that delivers what agents, advisors and brokers want, and that won’t change. After decades of winning awards, INN will continue to break news and then break down what it means to real people.
AdvisorNews: As the insurance and financial worlds merge, AdvisorNews is there to report on the latest trends in this rapidly changing space.
“We love times of significant change because of the opportunities they create,” Feldman said. “This reorganization allows us to help our partners prosper in this new world.”
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