Artificial Intelligence | News | Insights | AiThority
[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

Nordea Selects Sprinklr to Help Transform Banking Experiences Across Digital Channels

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced that Nordea, the largest financial services group in Northern Europe, is expanding its use of Sprinklr to deliver digital, personalized banking experiences.

After replacing legacy systems with Sprinklr three years ago because it needed a scalable platform, Nordea has grown its partnership with Sprinklr and is now leveraging four Sprinklr products to create a collaborative, company-wide digital banking strategy.

Recommended AI News: America’s Newest Startup: Connecting Families During a COVID Christmas

The Challenge: Growing Company, Changing Customer Behavior & Siloed Reporting

Corporate growth combined with a substantial increase in digital engagement, undefined marketing goals, and disconnected teams created an opportunity for Nordea to develop a strategic digital vision with strong execution capabilities.

Recommended AI News: Rigado Achieves AWS Travel and Hospitality Competency Status

Related Posts
1 of 17,992

The Solution: A Company-Wide Digital Banking Strategy on Sprinklr

Nordea’s marketing team, customer service department, and agencies collaborate in one Sprinklr platform.

With Sprinklr Modern Advertising, Nordea has a single source of truth for agencies and in-house teams to view real-time ad reporting data.

With benchmarking in Sprinklr Modern ResearchNordea can understand where they stand compared to competitors across countries, and can track trending topics and themes in Swedish, Norwegian, Finnish, Danish, and English. Nordea also works with Sprinklr to improve sentiment tracking for Nordic languages.

With Sprinklr Modern Care, the company has dramatically improved the efficiency of their support team. Nordea can use Sprinklr to easily understand if customers are asking questions about specific services – such as a business loan – and quickly connect them to the relevant care agent.

With Sprinklr Modern Engagement, Nordea has one content calendar to collaborate, publish, and plan marketing and engagement campaigns across Twitter, Facebook, Instagram, LinkedIn, and YouTube and answer inquiries on Google My Business and Trustpilot.

Recommended AI News: Fortinet Collaborates with AWS to Deliver an Integrated Next-Generation Firewall Solution

Leave A Reply

Your email address will not be published.