PayBright’s New Campaign Highlights Commitment to Giving Canadians More Financial Flexibility

Canada’s leading buy now, pay later provider continues to strengthen its position in the Canadian market ahead of the upcoming holiday shopping season

PayBright, Canada’s leading provider of installment payment plans, is launching its first major consumer campaign in the Canadian market. The ‘Break Up the Cost’ campaign promotes buy now, pay later as a smart and financially flexible way for Canadians to pay for their favourite products and services.

Developed by PayBright’s agency, Round, along with their partners Rebel Media and Rachael Collier PR, ‘Break Up the Cost’ comes to life through a full-scale digital advertising, influencer, and public relations campaign. Under the line, Buy This, Pay Like This, the ads feature PayBright’s retail partner products being split into pieces to communicate how PayBright works. The campaign runs across digital and social media channels nationally, starting on September 14, 2020.

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“PayBright is an easy way for Canadians to buy what they need today, while paying over time to help manage their cash flow,” said Mike Davidson, Founding Partner and Managing Director of Round. “The ‘Break Up the Cost’ campaign was developed in collaboration with PayBright’s retail partners, and highlights the simplicity of the brand’s promise of breaking up consumer costs into manageable pieces.”

The campaign arrives as PayBright expands its leadership position in the Canadian market, with recent and expanded merchant partners including Sephora Canada, Samsung, Dynamite, and Wayfair. Merchants offering PayBright payment plans typically have seen +10%-25% increase in traffic, +30% growth in average order values, and +25% increase in conversions.

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“Buy now pay later is increasingly popular amongst Canadians, who appreciate how PayBright’s payment plans make their purchases more accessible through a seamless checkout experience,” said Wayne Pommen, President and CEO of PayBright.  Canadians are actively working to avoid paying higher interest rates or extra fees for credit cards and other payment methods. ‘Break Up the Cost’ options at low- to no-interest offers consumers increased financial flexibility, especially at a time when they may need it the most.”

PayBright was the first integrated installment payment solution for e-commerce, in-app, and in-store sales in Canada, providing a unified omnichannel experience. Unlike other installment payment options, PayBright does not require consumers to sign up for a credit card and does not charge hidden fees, retroactive interest, or revolving interest charges.

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